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Baidu USA

Business Development Manager - App Advertisers

Mountain View, CA · On-site · International Business Division

$97K – $150K

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About the role

Business DevelopmentNegotiationMandarinLead Generation
Job Title: Business Development Manager - App Advertisers Job Location: Mountain View, CA Job Type: Full-Time, Onsite, Monday – Friday About the Role We are hiring quota-carrying Business Development Manager to aggressively grow our app advertiser business in overseas markets. This is a hunter-focused role responsible for new logo acquisition, revenue growth, and pipeline ownership, with a strong emphasis on performance-driven app advertising (gaming, social, utility, consumer apps). Job Responsibilities - Proactively identify, prospect, and close net-new app advertisers, with a strong focus on mobile user acquisition and performance marketing. - Own the entire sales cycle from outbound prospecting and discovery to proposal, negotiation, contracting, and deal closure. - Achieve and exceed quarterly and annual revenue quotas, with primary accountability for new logo acquisition. - Act as a consultative sales expert, understanding advertiser KPIs such as CPI, ROAS, LTV, and retention, and mapping them to DSP solutions. - Build and maintain a robust, forecastable sales pipeline, ensuring consistent deal flow. - Collaborate with internal teams (AM, Ops, Product) to ensure smooth advertiser onboarding and early campaign success. - Monitor industry trends, advertiser demand, and competitive landscape in mobile advertising, providing actionable market feedback. - Represent the company at industry events, conferences, and client meetings as needed. Qualifications - Bachelor’s degree or higher, with 2-5 years of quota-carrying experience in digital advertising sales, performance marketing, or ad-tech related roles. - Demonstrated hunter mentality, with a track record of sourcing and closing new business. - Existing relationships with app advertisers in gaming, social, entertainment, or utility categories are a strong plus. - Solid understanding of mobile user acquisition ecosystems, including programmatic buying, DSPs, and performance-based pricing models. - Ability to independently manage cold outreach, discovery calls, solution pitching, and contract negotiation. - Strong communication, negotiation, and presentation skills. - Self-driven, resilient, and comfortable in a fast-paced, quota-driven environment. - Fluency in Chinese Mandarin is a plus; experience working with global advertisers is preferred. What We Offer - Competitive base salary plus performance-based commission - Exposure to global app advertisers and international markets - High level of ownership and autonomy - Career growth opportunities within a fast-growing advertising business Estimated Base Salary Range: $97,000–$150,000 USD