Social Media Lead

Reporting to: Chief Marketing Officer Location: Fully Remote — European Time Zones Employment: Full-time About the Role We are looking for a Social Media Lead to own and grow CXM’s global social media presence across organic and paid channels. This is a hands-on, player-coach role combining strategy, execution, performance optimisation, community management, and team leadership. You will play a key role in consolidating CXM’s regional social presence, improving performance across markets, and building a consistent, engaging global brand presence. Key Objectives - Consolidate all regional Facebook pages into a single global page within the first 90 days, with no loss of existing followers. - Deliver agreed ROAS targets across paid social campaigns by the end of Q4. - Drive quarter-on-quarter improvement in reach, engagement, follower growth, and CTR. - Establish a consistent monthly social media performance reporting and optimisation rhythm. - Launch a follower-exclusive content and promotions programme within the first six months. - Build scalable processes and, over time, support and lead local social media managers. Key Responsibilities Strategy & Planning - Develop and execute CXM’s global social media strategy in line with wider marketing objectives. - Build and manage content calendars across campaigns, promotions, company updates, and market opportunities. - Identify emerging platform, audience, and content trends. Content & Community - Coordinate, schedule, and publish content across relevant social platforms. - Maintain consistency in brand identity, tone of voice, messaging, and positioning. - Manage comments, direct messages, and community interactions professionally and promptly. - Monitor sentiment and escalate customer issues or recurring concerns to the appropriate teams. Paid Social - Plan, launch, manage, and optimise paid social campaigns, particularly across Meta. - Manage budgets across markets and campaign objectives. - Test and optimise audiences, creatives, placements, and messaging. - Improve campaign performance across reach, traffic, engagement, conversions, and cost efficiency. Analytics & Reporting - Track and analyse organic and paid social performance. - Produce regular performance reports with clear insights and recommendations. - Turn data into actionable optimisation decisions. - Monitor competitor activity and platform developments. Cross-Functional Collaboration - Work closely with design, content, regional marketing, CXM Support, compliance, and other internal teams. - Support product launches, promotions, events, partnerships, and wider marketing campaigns through social media. Team Leadership - Provide direction and support to local social media managers as the team develops. - Establish standards, processes, and best practices across markets. - Remain hands-on while coaching and developing the wider social team. Key Requirements - Proven experience managing social media for a global or multi-market brand. - Strong hands-on experience with paid social, particularly Meta Ads. - Strong understanding of organic social, content strategy, and community management. - Demonstrable ability to analyse social performance and optimise based on data. - Experience managing budgets, campaigns, audiences, and creative testing. - Strong brand, content, and copy judgement. - Excellent stakeholder and cross-functional communication skills. - Experience working in regulated industries such as fintech, crypto, or financial services is advantageous. - Experience managing or mentoring social media teams is a plus. - Comfortable working independently in a fully remote environment. What We Offer - The opportunity to own and shape CXM’s global social media function. - A genuinely remote role with flexibility across European time zones. - The chance to consolidate and build a global social operation from the ground up. - A strong, experienced team and supportive leadership environment. - Competitive base salary plus a performance-based bonus linked to social KPIs and campaign results. Recruitment Process Stage 1: HR screening interview Stage 2: Interview with the CMO, potentially including the CEO