Social Media Specialist

Marketing team: We're looking for someone to own the bank's organic social media end to end: from the content plan to publishing and figuring out why a post took off or didn't. Everything is built in-house, with no agencies involved. Challenges that await you: - Run the content plan for Instagram and Facebook, with a distinct format and tone for each platform, and publish posts yourself - Build content around Mexican cultural codes, current internet culture and art - Set up in-house production: scripts, storyboards, references, and working with designers and motion designers - Regularly review hits and flops, spot patterns and scale what works - Monitor SOV, sentiment and competitors through social listening together with the marketing analytics team, and adjust tactics and strategy based on shared findings - Stay in sync with the product team: prioritize announcements, understand features and explain them simply and clearly to the audience What makes you a great fit: - 3+ years in social media, ideally in fintech, banking or another high-trust industry - Experience creating aesthetic or art-driven content for social media - Comfort working with data: reach, engagement rate, performance by format and competitor benchmarking - Basic knowledge of contemporary art and visual culture, and a strong eye for Mexican creative work - Ability to quickly understand a financial product and explain it in plain language - Native or C1 Spanish, B2+ English - Experience using AI tools in production and strategy is a strong plus Our ways of working: - Innovative Spirit: A commitment to creativity and groundbreaking solutions. - Honest Feedback: valuing open, transparent communication. - Supportive Team: a strong, collaborative community. - Celebrating Achievements: recognizing our wins together. - High-Tech Environment: a team full of smart and revolutionary people who date to challenge the status quo of incumbent finances.