Founding Marketing Lead

ABOUT THE ROLE As Founding Marketing Lead, you will build and run the marketing function at a B2B startup. Working closely with founders and product teams, you will create campaigns, launch products, and develop content that supports pipeline and revenue growth. WHAT YOU'LL DO - Plan and execute campaigns across email, social, website, events, partnerships, and paid channels. - Create and distribute newsletters, founder content, customer stories, videos, webinars, blog posts, and social content. - Coordinate product launches across customer-facing channels with Product Marketing. - Organize webinars, dinners, conferences, and customer events from planning through follow-up. - Turn founder ideas, customer conversations, and market insights into compelling content. - Develop campaign concepts and create assets independently or with freelance and agency support. - Build and optimize landing pages, campaign pages, and conversion journeys. - Test new formats, partnerships, and distribution channels, then scale what works. - Measure how marketing activities contribute to attention, pipeline, and revenue. WHAT WE'RE LOOKING FOR - At least 3 years of marketing experience in a B2B startup or scaleup. - Excellent German and English writing skills, with the ability to turn rough ideas into polished copy. - Experience executing campaigns across multiple channels and creating a range of content formats. - Experience with product launches, event planning, landing pages, and conversion journeys. - Comfort using AI tools for research, writing, design, automation, and analysis. - Strong creative judgment, a hands-on approach, and a commercial focus on customer acquisition and growth. - Ability to work autonomously, move quickly, and track the business impact of marketing work. COMPENSATION & BENEFITS Visa sponsorship is not available. LOCATION On-site, full-time in Berlin, Germany, five days per week.