VP of Growth

VP of Growth — LatAm Fiber/Telecom Scale-up About the Company We're partnering with a fast-growing fiber internet provider reshaping how connectivity is delivered across Latin America — building a customer-first alternative to the traditional telco playbook: faster, more transparent, and genuinely better to deal with. Growth has come from earning subscribers one household at a time. The company recently surpassed 100,000 customers in one LatAm market and is preparing to launch with a major consumer brand partner in a second country, with ambitions to expand across the region. Growth must now become systematic, not just a series of pushes. The Role Reporting to the COO, the VP of Growth will own how the company acquires, converts, and retains customers. The mandate: build a genuinely AI-native growth organization within a physical infrastructure business. The ideal candidate is a product marketer at heart — someone who can define what the brand stands for and why households or small businesses should switch, and who ensures that message resonates everywhere, from a landing page to a WhatsApp reply or a retention call. You should have owned a number, worked closely with a sales team, and know what it takes to make a commercial engine convert. This is a builder's role: the existing sales and marketing function got the company here; now it needs a leader to build a scalable growth system, tell the brand story at scale, efficiently grow a pipeline, and consistently deliver growth. Customers invite this company into their homes to provide an essential service. Earning their trust means building relationships — now, at scale. We're looking for someone who can move the org from field-heavy to primarily digital while retaining the human touch, and scale that engine across Latin America. What You'll Own Product Marketing - Own positioning, messaging, and value proposition across all segments, cities, and countries - Drive pricing and packaging strategy — a competitive weapon, not just a cost-plus exercise - Design go-to-market plans for new offerings and expansions, using a 24–36 month horizon for both B2C and B2B - Translate customer insight into actionable positioning for the entire commercial org, from landing pages to field sales - Own the B2B and SMB narrative and roadmap alongside consumer strategy AI-Native Growth - Lead the transition from field/direct sales to a digital-first, AI-powered acquisition engine - Define and build the AI-native capabilities needed for segmentation, acquisition, and retention - Own the full acquisition funnel — digital, field, and handoff — setting and managing CAC, conversion, and payback targets in partnership with finance - Define the metrics and accountability structure to make growth performance clear and actionable Commercial Direction and Enablement - Set strategic direction for sales and enablement across the company's core markets - Own the roadmap from field-heavy to digital-first, defining milestones and driving accountability - Connect marketing, sales, and customer experience to ensure the commercial org operates as a system Brand and Retention - Own the brand as the company scales — consistent, distinctive, and "not-a-telco" - Drive retention and churn strategy in partnership with customer experience - Orchestrate customer marketing: onboarding, upsell, advocacy, and referral Team and Operating Rhythm - Inherit a marketing, brand, and sales org — and raise its ceiling with strategic clarity, ambition, and AI-native capabilities - Own the operating rhythm: planning, budget ownership, and performance management across channels and campaigns What We're Looking For - 10+ years in growth or product marketing, at least 5 leading a team - Deep product marketing expertise: owned positioning, pricing/packaging, and go-to-market launches (not just campaign execution) - Experience in high-volume B2C categories: subscription, telco, utilities, fintech, or retail - Experience carrying a revenue or CAC number, with close collaboration with sales teams - Built AI-powered growth systems — automated funnels, predictive models, intelligent segmentation — and already doing this in practice - Strong analytical skills — comfortable with funnel data and able to explain CAC/LTV with numbers - Fluent Spanish and professional English; LatAm-based and bicultural preferred - Comfortable being hands-on at the leadership level, close enough to know when work isn't landing as intended We are NOT looking for: - A CMO focused mostly on brand; this role requires commercial depth - Someone seeking to manage AI vendors — instead of building AI capability in-house - Someone needing a stable, well-defined playbook — here, you'll write it - Exclusive experience in mature markets with established digital acquisition infrastructure Why This Role - Join a business with real traction and real customers, not just a hypothesis - Genuine scope: marketing, commercial direction, pricing, and brand all under one leader - Structured handover and onboarding with the outgoing growth leader for context and support - Direct line to the executive team, with the ability to shape strategy rather than just execute