Performance Marketing Manager

About Us DB Investing is a leading financial services company specializing in forex and online trading solutions. With a strong global presence, we are committed to delivering high-quality content and digital marketing strategies that drive engagement, brand awareness, and business growth. We are looking for a highly motivated Digital Content Executive to join our dynamic marketing team and contribute to our online marketing efforts. Job Overview We are hiring a Performance Marketing Manager to take full ownership of DB Investing's media buying and paid acquisition across every platform — Meta, Google, TikTok, X and LinkedIn. You will own budget planning, campaign build, ongoing optimisation and reporting against acquisition targets. This is a hands-on role for someone who builds and optimises campaigns themselves and is accountable for cost per acquisition, not just for briefing an agency. Key Responsibilities - Own the full paid media function end-to-end: budget planning, channel mix, campaign build, creative testing, bid and audience optimization, and reporting. - Plan and manage monthly media budgets across Meta, Google (Search, PMax, Display, YouTube), TikTok, X and LinkedIn, with clear pacing and forecasting. - Drive qualified acquisition — registrations, verified accounts and funded accounts — against agreed CPA and volume targets by market. - Own conversion tracking and measurement integrity: pixels, Conversions API and server-side events, UTM governance, and reconciliation between platform-reported and CRM-reported results. - Navigate financial services advertising restrictions — account verification, ad disapprovals, landing page policy and regulated-market targeting rules — and keep accounts in good standing. - Run a structured creative testing program with design and content and feed winning angles back into the wider marketing plan. - Manage retargeting and audience strategy across the funnel, including CRM audience segmentation and exclusion logic. - Deliver weekly and monthly performance reporting with clear commentary: what moved, why, and what changes next. - Evaluate and manage additional channels and vendors where they earn their place — programmatic, native, affiliate and finance-vertical publishers.