GTM Lead

ABOUT THE ROLE As GTM Lead at an AI-powered procurement software company, you will combine strategic procurement expertise with hands-on commercial execution. You will work with enterprise and Mittelstand customers across Germany, helping shape opportunities and enabling the wider go-to-market team to engage credibly with procurement leaders. WHAT YOU'LL DO - Create and manage pipeline, advance opportunities, and support their activation from start to finish. - Build relationships with C-level executives and Einkaufsleiter at large enterprises and Mittelstand companies across Germany. - Position the platform within customers' strategic procurement priorities and competitive landscape. - Run customer and partner workshops that translate procurement expertise into qualified opportunities. - Lead consultative discovery on procurement strategy, negotiation performance, spend visibility, and supplier risk. - Coach account executives, business development representatives, GTM engineers, and deployment strategists on procurement topics. - Represent the business in executive meetings, industry events, and strategic partnerships. - Share market, customer, and competitive insights with product and company teams. WHAT WE'RE LOOKING FOR - Three to five years of hands-on experience in strategic procurement roles. - Experience positioning strategic procurement with large enterprises and larger Mittelstand companies in Germany. - Experience engaging C-level executives and Einkaufsleiter, not only category managers. - A commercially driven approach and interest in creating, advancing, and closing deals. - Comfort leading and collaborating on customer and partner workshops. - Fluency in German and English, along with strong ownership and adaptability in a fast-changing environment. COMPENSATION & BENEFITS Visa sponsorship is not available for this role. LOCATION This is an on-site role based in Berlin, Germany.