Growth Lead

ABOUT THE ROLE This is a hands-on, end-to-end marketing role at a seed-stage AI platform built for the hospitality industry. You will own everything from positioning and demand generation to field marketing and founder thought leadership, acting as a solo operator who uses AI tools to achieve the output of a full marketing department. WHAT YOU'LL DO - Build product positioning and develop the marketing site, including solutions pages tailored to different customer segments. - Create video content, use cases, and webinars that demonstrate product value. - Conduct competitor analysis across the hospitality and broader AI landscape. - Own the blog, design assets, and run experiments with media formats like newsletters, podcasts, and influencer partnerships. - Execute field marketing campaigns including city-wide activations, in-person events, conferences, and relationship dinners. - Develop and amplify founder thought leadership on LinkedIn and other channels. - Design and optimize paid ad campaigns with creative direction. - Refine signup funnels and build lead generation into a scalable, tightly targeted machine. WHAT WE'RE LOOKING FOR - 5 or more years of marketing experience at a B2B SaaS or AI company, with demonstrated ownership of end-to-end campaigns from positioning through execution. - Proven track record building and executing paid acquisition campaigns with measurable conversion metrics. - Experience spanning both inbound channels (SEO, content, LinkedIn) and outbound channels (events, field marketing, direct outreach). - Strong portfolio demonstrating campaign ownership and measurable results. - Experience creating positioning and messaging for technical or complex products. - Background producing marketing content such as blog posts, case studies, video scripts, or use case documentation. - Experience planning and executing webinars, virtual events, or in-person field marketing campaigns. - Comfort with marketing analytics, conversion funnel optimization, and A/B testing. - Experience at a fast-growing, Series A-to-C stage company running multiple concurrent marketing experiments. - No hospitality background required; ability to learn the vertical quickly is what matters. COMPENSATION & BENEFITS - Base salary: $150,000 to $240,000 - Equity: 0.20% to 0.75% - Comprehensive health insurance and 401(k) match - Visa sponsorship: Not available LOCATION On-site in San Francisco, CA.