Growth Marketing Manager, Meta Ads

About Trafilea Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands. With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands. We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint. Why Trafilea We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast. 🚀 We build and scale our own brands. 🦾 We invest in AI and automation like few others in eCom. 📈 We test fast, grow fast, and help you do the same. 🤝 Be part of a dynamic, diverse, and talented global team. 🌍 100% Remote, USD competitive salary, paid time off, and more. Key Responsibilities We’re seeking a data‑driven Growth Marketing Manager to own acquisition strategies and execution for our fast-growing brands. You’ll lead performance across media channels, funnel optimization, and creative messaging to achieve defined revenue, acquisition, and profit targets. - Define and execute media strategies with budgets above $1M/month to hit acquisition and revenue goals. - Optimize the entire funnel—from ad creative to checkout and upsell—to maximize customer value and profitability. - Drive creative strategy by product, audience, and channel, ensuring brand consistency. - Prioritize improvements weekly/bi‑weekly using a 20/80 framework. - Lead upsell/downsell testing via proprietary one‑click funnel software. - Monitor and optimize each step in the customer journey from platform messaging through thank‑you page.