Third Party Lead Manager

About Griffin Funding Griffin Funding is a direct-to-consumer mortgage lender specializing in Non-QM, VA, DSCR, Bank Statement, and conventional loan products. We're a high-performance team committed to 5-star service, data-driven growth, and helping more borrowers close loans faster. We hold ourselves — and our partners — to elite standards. Role Overview The 3rd Party Lead Manager owns the performance of Griffin Funding's external lead vendor relationships. While third-party leads represent approximately 10% of our overall lead budget, this role is critical to ensuring every dollar spent converts efficiently — from cost per lead all the way down to cost per funded loan. You will be the primary point of contact for vendors like LendingTree, Rabbu, BiggerPockets, and others — managing filters, setting expectations, analyzing CRM data, and holding vendors accountable to the metrics that matter. Key Responsibilities Vendor Relationship Management - Own day-to-day relationships with all third-party lead vendors - Conduct weekly calls with each vendor to review performance, share feedback, and drive optimization - Negotiate lead pricing, volume commitments, and filter parameters - Onboard new vendors and sunset underperforming ones Performance & Accountability - Track and report on key metrics for each vendor: cost per lead (CPL), contact rate, conversion rate, and cost per funded loan - Build and maintain vendor scorecards updated weekly - Identify underperforming vendors and develop action plans or recommend pausing spend - Establish clear performance benchmarks and hold vendors accountable to them Lead Filter Management - Define and manage lead filters for each vendor including minimum loan amount, minimum credit score, loan type, geography, and intent signals - Continuously test and refine filters to improve lead quality and downstream conversion - Coordinate with LOs and processors to gather real-time feedback on lead quality CRM Integration & Reporting - Pull weekly performance reports from HubSpot CRM by vendor, campaign, and lead source - Translate CRM data into actionable vendor feedback and optimization recommendations - Ensure all vendor leads are properly tagged, routed, and tracked through the full lifecycle in HubSpot - Collaborate with marketing and operations teams to close reporting gaps Collaboration - Work closely with the marketing team to align third-party lead spend with overall lead generation strategy - Partner with Sales leadership to understand LO feedback on lead quality by source - Communicate proactively with leadership on budget pacing, performance trends, and vendor recommendations Success Metrics - Cost Per Lead (CPL): By vendor, loan type, and filter set - Contact Rate: % of leads reached by an LO - Conversion Rate: % of leads that convert to applications and locks - Cost Per Funded Loan: The ultimate performance metric - Vendor Scorecard Accuracy: Weekly updates, no gaps