Marketing Specialist - Sports Brands

Role purpose As the Marketing Specialist – Sports, you will play a pivotal role in executing and coordinating end-to-end marketing activities across our stores, across all markets. This role will be responsible for translating brand guidelines into impactful local activations, coordinating agencies and partners, and delivering both in-store and digital marketing initiatives. The role requires a creative, outgoing, and commercially aware marketer who thrives in a fast-paced, multi-market retail environment. What You Will Do Marketing Execution & Campaign Delivery - Execute day-to-day marketing activities at store and country level across all relevant markets. - Apply and protect brand guidelines across all local campaigns, stores, and marketing materials. - Plan and execute marketing campaigns and advertising across digital and offline channels. - Coordinate store openings, brand activations, and external events, ensuring smooth execution and strong brand alignment. - Manage in-store marketing, including POS, merchandising, and promotional materials. Channels & Activation - Deliver integrated campaigns across: - In-store marketing. - Digital and social channels. - Influencer and community activations. - Local media and partnerships. - Coordinate with local influencers, media contacts, and partners to enhance brand visibility. - Execute local CRM campaigns (SMS, email, loyalty pushes) where applicable. Agency & Stakeholder Collaboration - Act as the key liaison with outsourced marketing agencies in local markets. - Collaborate closely with: - Country Retail Managers - Store teams - Sales, design, and supporting functions - Align with Sports Direct brand teams and follow required brand processes to support ongoing marketing activity. Performance, Insights & Reporting - Track engagement, analyse performance, and report on campaign, digital, and media KPIs. - Maintain marketing calendars and budget tracking sheets, ensuring accuracy and control. - Gather and share customer insights, competitor activity, and store sales feedback to inform future campaigns. - Identify gaps in current execution and proactively recommend improvements. Personal Attributes - Outgoing, energetic, and people-oriented - Creative, driven, and passionate about sport and brand-building - Natural influencer with strong communication skills - Comfortable working across cultures and travelling frequently - Curious, ambitious, and always looking to raise the bar (“dreaming big”) What You Will Bring to the Role - Bachelor’s degree in Marketing, Business, or a related field. - 2+ years’ experience in a marketing role, with a strong focus on brand activation. - Experience in fashion, lifestyle, or sports retail is strongly preferred. - Proven exposure to both online and offline marketing channels. - Creative, adaptable, and comfortable working in dynamic, evolving markets. - Fluent in English (written and spoken). - Valid Maltese Drivers license and car required - Passion for sport, brand-building, and experiential marketing.