Senior Manager Digital Products Growth & Engagement

Team: Media & Fan Marketing Activity: Full-time Role grade: (7) Direct reports: 0 Indirect reports: 0 Reporting to: Director Digital Products Role location: Riyadh, Saudi Arabia Job Purpose: As the Senior Manager Digital Products Growth & Engagement, you will own the strategy, roadmap, and execution for fan growth, engagement, and retention across our web and mobile digital experiences. This role is accountable for executing large-scale, moment-driven events and potentially turning them into a continuous, year-round digital ecosystem. You will design and scale powerful engagement loops using gamification systems, personalization, and messaging, while partnering closely with internal and external teams and partners. Duties and Responsibilities - Growth Strategy: Define and own the fan growth, engagement, and retention roadmap across web and mobile platforms. - Gamification Systems: Design, build, and scale loyalty programs, quests, progression systems, and engagement mechanics that drive repeat participation. - Special Products: Own the strategy, expansion, and execution of fantasy leagues, predictions, and other interactive fan products. - Lifecycle Optimization: Define and continuously optimize the end-to-end fan journeys, from initial activation through post-event re-engagement. - Experimentation & Optimization: Drive a culture of experimentation through split testing and rapid iteration to systematically improve engagement and retention. - Narrative Integration: Partner with creative and content teams to translate brand narratives and storylines into compelling digital engagement experiences. - Commercial Alignment: Collaborate with commercial teams to design and execute sponsor-safe engagement activations. - Performance Tracking: Define, track, and report on engagement performance using clear, data-driven KPIs. - Opportunity Identification: Identify and validate new digital growth opportunities based on fan behavior analysis, product insights, and brand alignment. Education and Experience - Bachelor’s degree in Business, Marketing, Computer Science, Digital Media, or a related field. - 7+ years of experience in digital product management, growth product, or consumer engagement roles. - Proven track record in owning growth, engagement, and retention strategies for large-scale consumer digital platforms. - Hands-on experience designing and scaling gamification systems, loyalty programs, or engagement loops. - Strong experience working with cross-functional teams, including marketing, content, community, engineering, analytics, and commercial partners. - Experience in sports, gaming, entertainment, or live event ecosystems is strongly preferred. Knowledge, Skills, and Abilities - Deep understanding of growth product principles, engagement loops, and product lifecycle management. - Strong analytical mindset with the ability to translate data into product strategy and experimentation plans. - Experience with personalization, segmentation, CRM, and notification systems. - Proven ability to balance creative storytelling with data-driven decision making. - Excellent stakeholder management skills, with the ability to influence across senior team members, without direct authority. - Comfortable operating in fast-paced, high-visibility environments with evolving priorities. Benefits - Relocation support - Transportation allowance - Competitive compensation - Housing allowance - VIP medical insurance - Opportunity to work on a new exciting project with a group of passionate professionals. You will get the freedom to excel and make a real impact Diversity disclaimer Our mission is to build a diverse organization where our members, regardless of background or identity, have a sense of belonging. We genuinely believe that thanks to creating a collaborative environment where different perspectives are valued, we can achieve more. Together, we want to reshape the boundaries of what is achievable in the esports domain.