Senior Analyst - Food & Drink, China (Advisory)

Senior Analyst - Advisory, China - Advisory & Client Engagement - Deliver insight-sharing sessions and advisory discussions based on research findings and written reports, clearly explaining complex analyses and implications. - Respond to client briefs by shaping research frameworks, analysis structures and report narratives, rather than purely extracting data. - Use pre-published Mintel Reports and research outputs to support client discussions, tailoring angles and focus to specific business questions. - Present research-led insights to clients in a clear, structured and confident manner, ensuring findings are well understood and actionable. - Work closely with Client Success and Commercial teams to support content-led advisory engagements, ensuring research outputs are aligned with client needs. - Proactively communicate with clients on the most relevant research findings, market insights and report outputs for their business priorities. - Content & Insights Delivery - Publish in-depth research reports combining market research and consumer insights, demonstrating Mintel’s expertise across consumer markets - Deliver Mintel Reports on time and to a consistently high quality standard, covering a range of categories and subject areas. - Independently lead the end-to-end report workflow, including: - research design and scoping - questionnaire design and research framework development - primary and secondary data collection - data analysis, validation, and interpretation - insight synthesis, storyline development, and report writing - Gather and assess relevant primary and secondary data for each market, working closely with Research Directors to develop accurate market, company and segmentation insights. - Translate complex data and research findings into clear, structured and insight-led written content, aligned with Mintel’s reporting standards. - Industry Engagement - Monitor consumer, market and innovation trends, identifying the most relevant issues to explore through consumer research. - Build and maintain relationships with industry contacts and experts to deepen understanding of factors influencing consumer behavior, innovation and company strategy. - Integrate market knowledge, research findings and external inputs into coherent insight narratives that strengthen report quality and relevance. Who We Are Looking For - 5+ years of experience in the Food & Drinks industry, or in research, consulting, or market intelligence roles supporting F&D clients. - Strong analytical, critical thinking, and insight-generation skills, with the ability to translate data and research findings into actionable business recommendations. - Proven ability to independently manage research and insight projects from design and analysis through to report development and client presentation. - Strong business acumen and commercial awareness, with a good understanding of consumer behavior, market dynamics, and innovation trends within the F&D industry. - Excellent presentation, communication, and stakeholder management skills, with confidence in engaging clients and leading insight-led discussions. - Self-driven, collaborative, and intellectually curious, with strong written communication skills in both Mandarin and English. #LI-MY