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Ghobash Group

Head of Sales

Dubai, Dubai, ae · On-site · Full-time · Sales

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About the role

LeadershipB2B SalesCRMAWSCybersecurityRoadmappingProject ManagementStakeholder ManagementAccount ManagementNegotiationGo-to-MarketComplianceCommunication
CNS is a technology company that powers the future by providing digital solutions essential to support all enterprise and human development. While growing and managing a robust pool of supplier-partners for the benefit of our clients has always been a priority, we are constantly re-inventing ourselves. Founded in 1987 with more than 30 years of experience, CNS employs over 320 employees including more than 250 certified engineers. We offer in-depth expertise and a range of best-in-class products that support the digital transformation of all major industries. With offices in three countries, we have an extensive reach into, and regional knowledge of the Middle East markets. A shift into levering our many years of experience to develop pioneering software in-house will add yet another dimension to our highly innovative solutions-portfolio. We are seeking a dynamic and results-driven Head of Sales to lead CNS’s regional sales organization across (UAE) key verticals including Government, BFSI, Healthcare, Oil & Gas, Transportation, and Education. The role is accountable for accelerating new and recurring revenue, strengthening strategic client relationships, and positioning CNS as a trusted digital transformation partner in the UAE and wider GCC market. DUTIES & RESPONSIBILITIES Sales Strategy & Revenue Growth - Define and execute a multi-year sales strategy aligned with CNS’s technology roadmap and business transformation goals. - Drive YoY revenue growth across targeted verticals (Government, BFSI, Healthcare, Oil & Gas, Transportation, and Education). - Ensure delivery of quarterly and annual sales targets with a consistent focus on margin improvement and deal profitability. - Build a forward-looking sales pipeline focused on new client acquisition, whitespace mapping, and long-term revenue growth. - Own and manage the sales function’s budget and P&L, ensuring cost-efficient revenue delivery. - Define commercial and pricing strategy in line with market positioning and profitability targets. - Evaluate and lead expansion into new verticals, markets, and adjacent business lines. - Own the full sales cycle — strategy, pipeline generation, executive engagement, and deal closure — for complex, high-value technology transformation deals (US$10M+).Client & Market Engagement - Build and maintain trusted relationships with C-level executives, enterprise clients, and government stakeholders. - Oversee strategic account management and customer lifecycle planning to maximize retention, satisfaction, and wallet share. - Champion a consultative selling approach and position CNS as a digital transformation partner of choice. - Actively identify and engage greenfield opportunities across underpenetrated verticals and geographies. - Partner with Marketing to align demand generation, campaigns, and brand positioning with sales priorities. - Build and maintain relationships with public sector and regulatory bodies to support growth in Government and BFSI accounts. - Build trust with enterprise leaders such as CIOs, CTOs, and CISOs to align CNS capabilities with client modernization goals.Team Leadership & Performance Management - Lead, coach, and develop a high-impact team of sales leaders, practice heads, and pre-sales professionals. - Recruit and onboard senior sales talent to build and scale a high-performing team of 10+ sales professionals. - Establish sales KPIs, cadence rituals, and incentive plans to foster a performance-driven sales culture. - Collaborate closely with HR to implement capability-building programs and succession plans. - Ensure team accountability for governance, ethics, and compliance in all sales engagements.Solution & Partnership Alignment - Work with Practice Heads and Technical Directors to ensure solution readiness and pre-sales excellence. - Strengthen strategic alliances with Tier 1 OEMs and vendors, ensuring GTM alignment and compliance. - Influence the overall ICT portfolio based on market trends, competitive intelligence, and client feedback. - Evaluate partner performance regularly to ensure alignment with CNS’s compliance and delivery standards. - Coordinate solution architects, delivery teams, and commercial partners to orchestrate winning proposals.Sales Operations & Governance - Institutionalize best practices in bid management, deal qualification, and contract governance in partnership with the Bid Management Office (BMO). - Work with Finance and Legal to ensure risk-mitigated deal structuring and credit control. - Champion a strong internal control environment across all sales processes, ensuring regulatory and contractual compliance. - Own the sales technology stack, including enablement platforms and sales analytics tools, to drive productivity. - Present sales performance, forecasts, and strategic updates to the Managing Director and executive leadership. - Maintain accurate forecasting, CRM hygiene, and strategic territory planning. Education - Bachelor’s degree in Computer Engineering, Information Technology, Business Administration, or a related field. - MBA or equivalent advanced qualification is preferred.Certifications - PMP, CISSP, AWS, AI, or other relevant technology certifications are considered an advantage.Professional Experience - Minimum 15 years of experience in enterprise B2B sales within the ICT, IT services, or systems integration industry. - Minimum 5 years of experience in a senior sales leadership role. - Proven regional experience within the GCC, preferably UAE market exposure. - Demonstrated experience managing and leading sales teams of 10+ professionals. - Strong experience selling technology solutions to public sector and BFSI (Banking, Financial Services, and Insurance) clients. - Proven expertise in selling IT solutions, digital transformation services, AI, data, cloud, and cybersecurity offerings. - Track record of managing complex, long-cycle B2B sales engagements across key industry verticals, particularly Financial Services and Public Sector.  - Sales Leadership & Execution - Enterprise/Government Sales Expertise - Partner & OEM Management - Commercial & Financial Acumen - Communication & Stakeholder Management - CRM & Sales Operations - People Management - Fluency in Arabic and English (spoken and written) - Deep understanding of IT infrastructure, cloud migration, application modernization, data/AI platforms, and security solutions - Strong executive presence and advanced deal negotiation skills - Ability to leverage partner ecosystems and maintain strategic pipeline discipline - Strategic Sales Leadership - Strong relationships with C-level executives and key accounts in the UAE/GCC - Technical & ICT Knowledge - Leadership & Culture Building Compliance with policies and procedures based on the ISO standards adopted by CNS.