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Senior Marketing Manager, Smart Supply (Ad Curation)
Remote job · Remote · fulltime_permanent · Marketing
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About the role
Go-to-Market
- Own the Smart Supply marketing strategy and its execution end to end, across PR, content, field, events, and community, shaping the direction rather than only delivering against it.
- Build and run a PR and thought-leadership program (bylines, press commentary, podcasts, webinars) that positions Smart Supply as a credible voice in supply and ad curation.
- Develop partner- and client-fronted stories and case studies, with named clients and partners, that earn independent trade coverage.
- Drive field and event marketing, including partner activations, industry dinners, and securing speaking slots at priority events.
- Deepen community and industry presence, including industry bodies (e.g. IAB working groups) and the insider media ecosystem.
- Lead go-to-market for upcoming Smart Supply product launches, in close partnership with Growth and Strategy.
- Maintain consistent positioning and messaging, translating technical differentiation into clear, outcome-led narratives across all channels.