SEO Strategist

Mayflower is a technology company building large-scale entertainment products for a global audience. Our platforms serve millions of users worldwide and rank among the top-50 most visited websites globally. For more than 10 years, we've been creating reliable, high-performance solutions at the intersection of product, engineering, and entertainment. We are seeking an experienced SEO Strategist to join our Growth team. This role is embedded in the product: shaping how the site is found and structured, and turning that into work engineering can ship without trading away the user experience. Job Responsibilities 1.Strategic Enrichment (Onsite, Linkbuilding, GEO): - On-site: Audit existing assets to identify content gaps, semantic opportunities, and structural improvements. - Linkbuilding: Move beyond standard outreach by designing high-impact acquisition strategies that build genuine authority. - GEO (Generative Engine Optimization): Help our adaptation to the AI era. Develop strategies specifically designed to capture visibility in AI-generated search experiences (SGE, ChatGPT, etc.). 2. Collaborative Innovation: You will generate new growth ideas, utilizing the expertise of our Onsite, Linkbuilding and Innovation Teams. You are expected to consult with them to validate concepts and refine execution plans before presenting the final roadmap to the C-suite. That includes identifying when an SEO gain is not worth the user-experience or product cost. 3. Internal Consultation: Act as a subject matter expert during weekly operations meetings. You will guide the direction of current tasks, helping the team troubleshoot roadblocks and optimize their approach for better yield. Translate findings into acceptance criteria engineering will accept. 4. Advanced Analysis: Monitor performance trends using Google Search Console and third-party tools. You will measure the success of your specific initiatives based on traffic impact and visibility growth.