Email & Lifecycle Marketer

Email & Lifecycle Marketer – Global Wave Group  Location: Albany, Auckland (Office based)     Working hours: 10 A.M. – 6:30 P.M. from Monday to Friday  Reports to: Global Marketing Manager    Role Purpose  The Email & Lifecycle Marketer will be responsible for using email to acquire, engage, retain, and reactivate clients, driving measurable revenue and client lifetime value. This role plans and executes end-to-end email and marketing automation campaigns, including strategy, content, segmentation, testing, and performance analysis.    Key Responsibilities   - Plan and execute email campaigns to acquire, engage, and reactivate clients across the customer life cycle.  - Build and manage automated lifecycle journeys (e.g., welcome, onboarding, nurture, reactivation, win-back).  - Segment client lists based on behavior, demographics, value, and lifecycle stage to deliver relevant messaging.  - Write, edit, and structure email content (e.g., subject lines, body copy, CTAs) aligned with brand tone and campaign goals.  - Coordinate with design, product and operations teams to ensure emails are visually appealing and accurate.  - Set up, test, and launch campaigns on the email platform, including QA for links, tracking, and rendering.  - Monitor and analyze performance metrics (e.g., deliverability, opens, clicks, conversions, unsubscribes) and report insights.  - Run simple A/B tests (e.g., subject lines, send times, content variants) and apply learnings to improve future campaigns.  - Maintain clean and compliant email lists, following relevant data privacy and anti-spam regulations.    Essential Requirements   - Bachelor’s degree in Marketing, Business, Communications, or related field.  - 2+ years of hands-on experience in email or lifecycle/CRM marketing.  - Practical experience with at least one major email service provider or marketing automation platform.  - Strong ability to interpret basic performance data and turn insights into concrete actions.  - Good copywriting skills in English (and Chinese is a strong plus) with attention to clarity and persuasion.  - Familiarity with customer segmentation, basic A/B testing, and best practices for email deliverability.  - Detail-oriented, organized, and able to manage multiple campaigns simultaneously.  Desirable  The ideal candidate combines strong marketing thinking with hands-on execution in email service platforms and CRM tools.