Social Media and Content Specialist

Position Overview The Social Media & Content Specialist is responsible for developing, executing, and optimizing content across multiple digital and social media platforms. This mid-level role combines content creation, social media management, analytics, and strategic collaboration to support marketing objectives, strengthen brand awareness, and protect the organization’s online reputation. The role requires a balance of creative execution and data-driven decision-making. Key Responsibilities Content Development & Creative Execution - Develop high-quality written copy tailored to platform-specific audiences and aligned with brand voice and messaging - Produce engaging multimedia content, including images, short-form video, and visual assets for social media and digital campaigns - Design and edit graphics using approved tools and templates to support content and campaign needs - Ensure all content adheres to brand standards, accessibility guidelines, and quality expectations Social Media Channel Management - Manage, schedule, and publish content across multiple social media platforms - Maintain editorial calendars and ensure consistent, timely execution of campaigns and posts - Monitor social media activity, engage with audiences as appropriate, and escalate issues following established guidelines - Support online reputation management through proactive monitoring and response coordination Strategy, Performance & Analytics - Track, analyze, and report on content and campaign performance using platform analytics and reporting tools - Identify trends, audience insights, and high-performing content to inform ongoing optimization - Make real-time adjustments to content and messaging based on performance data and emerging trends - Provide actionable insights and recommendations to marketing stakeholder Cross-Functional Collaboration - Partner with team to support business goals and campaign initiatives - Contribute to content and social media strategy discussions and planning sessions - Align social content with broader marketing, brand, and communications strategies Qualifications - Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent experience desireable - Demonstrated experience writing professional, engaging copy for digital audiences - Working knowledge of social media management, scheduling, and analytics tools - Proficiency with graphic design tools such as Adobe Creative Suite, Canva, or similar platforms - Strong organizational skills with the ability to manage multiple priorities and deadlines Key Competencies - Strategic and analytical thinking - Strong written and visual communication skills - Attention to detail and brand consistency - Ability to adapt quickly in a fast-paced digital environment - Collaborative mindset with a high degree of accountability References required. Drug testing and background check will be conducted upon a job offer. Gleim is a drug and smoke free workplace.