Social Media Specialist

As a highly motivated and creative Social Media Specialist at Gleim, you will play a pivotal role in designing and implementing social media strategies that enhance brand awareness, support marketing, and boost sales efforts. You will develop and manage high-quality, engaging content across various social platforms, working closely with the marketing team and stakeholders across the company to maintain a consistent brand voice. Responsibilities: - Social Media Campaigns: Design and execute advertising campaigns to promote products and events. Set clear objectives and keep in line with established, brand, voice, and tone. - Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns. - Communicate the Gleim brand in a positive, authentic way that will attract target market. - Keep up to date with the latest social media trends and best practices to ensure strategies remain relevant. - Generate inbound traffic and turn followers into customers through content development and strategy. Propose ideas for lead generating and demand generating content. - Work closely with the digital marketing strategist to set engagement and conversion strategy. - Track Performances: Use tools like Facebook Insights, Google Analytics, and other native social media analytics tools to monitor the efficacy of social media campaigns and strategies. - Report Insights: Regularly report on social media engagement (likes, shares, comments), growth of follower base, and other key performance indicators (KPIs). Use these insights to refine strategies. - Work closely with other team members and different departments, including but not limited to sales, and customer service, to ensure that the social media strategy supports overall business goals. Requirements: - Applicable 4-year degree in Social Media Marketing, Digital Media, Marketing, Public Relations, or a related field, or equivalent practical experience. - Experience in a social media role is a plus. - Knowledgeable about social media best practices. - Understanding of social media KPIs. - Must be able to work full-time on-site in Gainesville, Florida. - Previous experience with video or familiarity in education, aviation, exam prep, and/or accounting spaces, prior acting as a subject matter expert a plus.  References required. Drug testing and background check will be conducted upon a job offer. Gleim is a drug and smoke free workplace.