Programmatic Advertising Operations Specialist

- Set up, launch, traffic, and optimize direct/programmatic campaigns on platforms like Google DV360, The Trade Desk, or Google Ad Manager, including pixel implementation and third-party tags. - Monitor performance metrics (viewability, IVT/fraud rates, CPMs), perform QA,troubleshooting, and real-time adjustments to meet KPIs. - Integrate SSPs/DSPs, manage pre-bid/post-bid verification, and handle deal IDs for PMPs/private auctions. - Analyze campaign data, generate reports and collaborate with sales/client services on insights and escalations. - Document processes, automate workflows, and stay compliant with privacy regs (GDPR/CCPA) and MRC standards. - Liaise with vendors, engineering, and stakeholders to resolve discrepancies and innovate ad stack setups. - 2+ years of experience in digital ad operations, programmatic advertising, media trafficking, or digital media operations. - Proven hands-on experience with DSPs (e.g., DV360, The Trade Desk), SSPs (e.g., Google AdX), Ad servers (e.g., Google Ad Manager – GAM), Verification tools (e.g., IAS, DoubleVerify, Moat) - Proficiency in HTML, JavaScript, HTTP protocols, and tag/pixel implementation. - Strong analytical skills with experience in data analysis tools such as Excel and/or SQL. - Strong problem-solving skills with attention to detail. - Excellent organizational skills and ability to manage multiple tasks in deadline-driven environments. - Effective communication skills with the ability to collaborate across teams. - Fluency in English (written and spoken).Nice to Have: - Industry certifications such as Google DV360 / CM360, The Trade Desk Edge Academy, IAB Digital Ad Operations Certification - Bachelor’s degree in Marketing, Advertising, Information Technology, or related field is considered an advantage.