Marketing Lead

- Owning and managing multiple B2B campaigns across different services, sectors and markets. - Leading, supporting and developing our Marketing Operations Specialist. - Creating campaigns across email, LinkedIn, digital, webinars, events, thought leadership and partnerships. - Working with our SDRs to turn marketing engagement into quality conversations and sales opportunities. - Developing messaging and content that makes complex technology and services propositions simple and compelling. - Helping evolve our websites, landing pages and digital presence to generate leads rather than simply traffic. - Coordinating designers and internal teams to bring campaigns and commercial ideas to life. - Making sure our CRM tells us what's actually working - from campaign through MQL and SQL to opportunity. - Measuring performance, challenging what isn't working and doubling down on what is. - Supporting the development of sales collateral, case studies, Sales IP, events and wider brand activity. - 5+ years' experience in B2B marketing, ideally within technology, professional services, outsourcing, SaaS or another complex B2B environment. - Experience managing or developing marketing team members. - Strong track record of developing and executing integrated B2B campaigns. - Demonstrable experience generating leads and contributing to commercial pipeline. - Strong understanding of CRM, email marketing, digital campaigns, social media and marketing analytics. - Ability to turn commercial propositions into compelling campaign messaging and content. - Experience managing multiple campaigns and priorities simultaneously. - Strong analytical skills and confidence using performance data to make decisions. - Excellent written and verbal English. - Strong stakeholder-management skills and the confidence to challenge, recommend and prioritise. - Commercially minded, proactive and comfortable taking ownership.