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Sonic Automotive

Sales Associate - Treasure Coast Harley-Davidson

Stuart, FL, US · On-site · Full-time

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About the role

Lead Generation
Treasure Coast Harley-Davidson® is located in Stuart, Florida, which is between the St. Lucie River and the Atlantic Ocean, and is known for its coastal beauty, optimal for our Harley-Riders and Motorcycle Enthusiasts!  We have a large selection of New and Pre-owned Harley-Davidson® bikes, experienced technicians, and a fully stocked MotorClothes® Department. The vehicle salesperson is responsible for selling vehicles and meeting dealership gross profit, volume and customer satisfaction standards. This position includes four broad areas of activity: personal work habits, prospecting, selling, and follow-up. Duties and Responsibilities: - Realize that business is built on customer satisfaction and devote himself/herself to guarantee satisfaction of customers. - Determine each customer’s vehicle needs by asking questions and listening. - Demonstrate vehicles (includes test drives). - Deliver vehicles to customers. The delivery process ensures that the customer understands the vehicle’s operating features, warranty, and paperwork, and it lays the foundation for customer loyalty. - Establish personal income goals that are consistent with dealership standards of productivity and devise a strategy to meet those goals. - Report to the vehicle Sales Manager regarding objectives, planned activities, reviews, and analyses. - Keep abreast of incoming inventory, features, accessories, etc., and how they benefit customers. - Work with the service department and body shop to ensure that vehicles are reconditioned as expected and on schedule. - Attend sales meetings and training offered by the dealership and the manufacturer. - Maintain a prospect development system. - Maintain an owner follow-up system that encourages repeat and referral business. - Review and analyze actions at the end of each day, week, month, and year to determine how to better utilize time and plan more effectively. - Understand the terminology of the automobile business and keep abreast of technological changes in the product. - Know and understand equity and values and be able to explain depreciation to the customer. - Know and understand the federal, state, and local laws which govern retail auto sales. - Introduce customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership’s service department. - Must follow all company safety policies and procedures, and immediately report any and all accidents to a manager or supervisor. Perks & Benefits: - Medical, Dental & Vision Insurance - 401(k) with Company Match - Paid Time Off, Increases with Tenure - Closed on Thanksgiving & Christmas - Employee Pricing on Vehicles, Parts & Service - Free & Discounted Gym Memberships - Travel Discounts on Hotels, Flights & Rentals - Career Growth within a Fortune 500 CompanyAll your information will be kept confidential according to EEO guidelines.