Growth Marketing Lead, Marketplace

About Wonderschool Wonderschool is a marketplace connecting families with high-quality early childhood education providers. We help educators launch and grow childcare programs, and we help parents find the right care for their kids. We are hiring a marketing leader to own growth on both sides of that marketplace. The Role You will own acquisition for both sides of our marketplace: parents and providers. On the parent side, that means performance marketing, conversion optimization, and AI-powered personalization. On the provider side, it means grassroots recruiting: weekend events, community outreach, and social campaigns that get educators excited to join. This is a hands-on role for someone who can run a Saturday morning event for moms and then go deep on funnel analytics Monday morning. What You'll Do Parent growth - Own the parent acquisition funnel: paid ads, landing pages, and on-platform conversion. You will be moving things around on the website constantly to improve conversion rates. - Use AI tools to personalize and scale the parent experience, from ad creative to lifecycle messaging. - Understand the demographics of the families we serve and tailor messaging by community, income level, and geography. Provider growth - Plan and run weekend events that reach moms, teachers, and aspiring childcare providers. - Recruit teachers and educators onto the platform through events, social ads, and community partnerships. - Build repeatable systems for provider recruiting and onboarding so it scales beyond one-off pushes. Systems and measurement - Build the systems, playbooks, and measurement infrastructure for growth, not just campaigns. - Own the numbers: CAC, conversion rates, payback, and unit economics across both sides of the marketplace. - Work closely with product and engineering on the website and funnel. Who You Are - Deeply analytical. You are comfortable with finance concepts and can model CAC, LTV, and payback without help. - Technically fluent. You understand enough computer science to work well with engineers and reason about how the platform drives conversion. - Genuinely good with people. You can run an event for moms on a Saturday and enjoy it. - Strong on social media, both paid and organic, with a track record of campaigns that drove real acquisition. - Demographically savvy: you know how to adapt messaging across very different communities. - A systems builder. You would rather build a machine than run the same play twice by hand. - Hands-on with AI tools and excited to apply them to marketing and the parent experience. Nice to Have - Experience at a two-sided marketplace. - Early childhood education, childcare, or edtech familiarity. - Experience recruiting educators or similar supply-side audiences. Location and Compensation - Location: In-person, 5-6 days a week in our Rincon Hill, San Francisco office. - Compensation: Competitive market rate plus meaningful equity.