Influencer Manager

NovaKid is a global leader in online English education for children aged 4–12, serving 100000+ students across 50+ countries. We are now looking fo an experienced Influencer Manager. The Influencer Manager owns end-to-end execution of influencer and celebrity marketing campaigns for one or more regional markets, turning creator partnerships into new-user acquisition. The role sits at the intersection of talent relations, content strategy, budget execution, and cross-functional coordination with performance marketing (PPC) and creative teams. Celebrity & Creator Partnerships - Source and identify celebrities and creators fit for the brand and market - Lead outreach and negotiate contract terms, fees, and deliverables - Draw up and manage contracts, including renewals and terminations - Maintain relationships with talent and their representatives (agents, managers) across markets - Track partnership status from first contact through content delivery and payment Creator Briefs & Content Strategy - Write creator briefs: story concepts, key messages, tone, and format requirements per market/celebrity - Set and enforce editorial rules to keep content on-brand and compliant - Review content drafts for quality, natural/native-sounding language, and message accuracy before publishing - Adapt campaign concepts to local market nuances (language, culture, regulatory constraints) - Coordinate revisions with creators and internal creative resources Campaign & Budget Management - Plan campaign timelines and deliverables against acquisition targets - Prioritize and sequence spend across markets during high-volume periods (e.g. Back to School) - Coordinate partnership ad activation with the PPC team to keep paid spend flowing - Track budget allocation and flag risks from delays (e.g. late celebrity deliverables) - Balance urgent, high-priority regions against steady-state markets Agency & Vendor Management - Manage external influencer-sourcing agencies per market (e.g. regional creator agencies) - Assign and monitor regional coverage across markets to ensure consistent execution - Evaluate agency performance and reallocate coverage as market needs shift Administrative Operations - Prepare and process contracts and invoices for celebrities, creators, and agencies - Set up and track promo codes tied to campaigns - Log and monitor PPC-related and other cross-functional tasks (e.g. in Jira) Reporting & Analytics - Track sales and CAC (customer acquisition cost) performance by market and period - Report on campaign metrics such as bookings, trials, and sales predictions - Summarize period-over-period and year-over-year performance against targets - Flag and correct data-interpretation issues before they reach leadership - Prepare weekly/monthly status updates and reports for cross-functional stakeholders