Product Marketing Manager

About Covariance Covariance is a fast-growing MIT spinout reimagining advertising. We help the F500 obtain drastically better outcomes through advanced AI and proprietary data. Unlike traditional platforms that focus on existing customers, we give marketers a complete view of the entire market: competitors’ customers, your customers, and everyone else shopping in your space. Identify audiences you can win, activate them across channels, and measure lift – all powered by the Covariance Platform. Covariance turns population-scale data into real results. - We built the largest panel of anonymized, third-party consumer behavior data in the United States - We serve F500 & mid-market retail, restaurants, grocery, DTC, subscription, and more - Based on MIT research in specialized AI/ML for third-party data - Team of 35 headquartered in NYC - Winner of Harvard Business School Innovation Prize & named a Top 25 MIT startup to watch The Opportunity Covariance is hiring our first Product Marketing Manager to define how the world's largest brands understand (and buy) our AI-powered competitive & audience intelligence platform. Built on MIT research in data-efficient machine learning, Covariance turns noisy, biased external data into the highest-fidelity audience signals in the market. This is a foundational role. You'll sit between Engineering, Product, and Sales to translate complex ML capabilities into buyer-ready positioning, sales-ready tools, and market-ready category leadership. What You'll Own - Positioning & Messaging: define how Covariance shows up to enterprise buyers. Create the messaging architecture that underpins all GTM. - Sales Enablement: build the Covariance Playbook – decks, ROI calculators, competitive battlecards, demo scripts – that help sellers close against legacy solutions. - GTM Strategy by Vertical: develop segment-specific positioning and launch plans for core verticals. Partner with Sales to understand where we win and why. - Product-Market Feedback Loop: be the voice of the buyer internally. Translate customer objections, competitive gaps, and market signals into product roadmap input. - Category Creation: position Covariance as the leader in audience intelligence. Own thought leadership and competitive positioning. What You Bring - 4-6 years in B2B product marketing, with at least 2 in adtech, martech, data platforms, or adjacent technical SaaS - Track record building sales enablement from scratch - Demonstrated ability to translate complex technical differentiation (ML, data infrastructure, identity resolution) into crisp buyer-facing narratives - Strong writing; you distill complexity into clarity - You use AI tools to move faster – this is part of your core workflow - Bonus: Experience selling to enterprise marketing, analytics, or data teams. Understanding of the identity/audience/measurement ecosystem. Compensation & Benefits - Target annual cash compensation: $140,000 - $180,000 + competitive equity package - Free health, vision, dental insurance - 401k with match - Unlimited PTO + 13 company holidays - Daily Grubhub lunch stipend - Pre-tax commuter benefits Location In-person at our NYC office strongly preferred. Remote candidates who can spend some time in-office (e.g., monthly) will also be considered.