Digital Web Analyst

.   - Deliver consulting assignments, presentations, written papers, extended projects and other direct client interactions. - Deliver web analytic plans for business segments including communications on results and leadership presentations around the findings. - Coordinate web analysis and planning in support of digital execution initiatives with appropriate internal business units and departments across organization. -  Understand the healthcare industry from a member, agent and provider perspective. -  Digital research will be conducted by reading, networking with clients, industry contacts, evaluating and analyzing information, conducting interviews, conducting focus groups and various other methods. - Respond to phone and email inquiries about topic areas involved with relevant digital facts, including statistical data about the web site performance. - Understanding of the communications industry including print, advertising, interactive marketing trends. - Discover underperforming areas of the site or opportunities to improve performance and enhance customer?s online experience. - Participate in and contribute to various corporate marketing and corporate communications workgroups. - Bachelors Degree in related field. - Minimum of three (3) years experience in related field. - Excellent written and verbal communications skills. - Strong analytical skills, independent worker, deadline driven, advanced presentation skills, and research skills. - Advanced knowledge of MS office products, particularly Excel and PowerPoint. - Experience using and implementing reporting and statistical tools such as, but not limited to Webtrends, Omniture, and Google Analytics. - Experience with HTML and some basic understanding of Java scripting. - Demonstrated experience in web page construction and web site maintenance. - Thorough understanding of Web usability principals and methodology. - Ability to create and maintain scorecards and scoring methodologies to measure web performance and success metrics. - Experience with benchmarking industry trends, competitive companies and new ideas in the Digital landscape. - Ability to present data driven solutions and ideas for unique challenges within the Digital channel. All your information will be kept confidential according to EEO guidelines.