Product Marketing Intern

McEasy is an industry-leading company revolutionizing the fleet management sector. We are dedicated to streamlining operations, improving efficiency, and elevating safety in transportation through innovative technology solutions. We are seeking a dedicated and experienced IoT Engineer to join our dynamic team. The ideal candidate will bring a deep understanding of telematics solutions and GPS tracker-related technologies, including CANBUS, Lora, and electronics. This role will require a deep knowledge of various microcontroller communication peripherals. - Conduct market research to identify potential leads within the logistics and shipping industry - Build and maintain a lead database, including regular updates and data verification - Create and implement email marketing campaigns aimed at educating and nurturing leads - Qualify leads based on established criteria and pass them to the sales team for further engagement - Collaborate with sales and marketing teams to refine lead generation and qualification strategies - Participate in developing lead generation strategies and testing new acquisition channels