Marketing Operations Specialist

*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" data-turn-id="request-69866283-d8d4-83e8-a5c9-81b0c47d4fac-0" data-turn-id-container="request-69866283-d8d4-83e8-a5c9-81b0c47d4fac-0" data-testid="conversation-turn-64" data-scroll-anchor="false" data-turn="assistant"> 📍 Location: Mexico (CDMX or GDL hybrid / other remote) We are: Wizeline, a global AI-native technology solutions provider, develops cutting-edge, AI-powered digital products and platforms. We partner with clients to leverage data and AI, accelerating market entry and driving business transformation. As a global community of innovators, we foster a culture of growth, collaboration, and impact. With the right people and the right ideas, there’s no limit to what we can achieve. Are you a fit? Sounds awesome, right? Now, let’s make sure you’re a good fit for the role. Key Responsibilities - Work closely with Data Analytics, Data Science, and Product teams to identify and gather requirements for tracking on websites and mobile applications - Work closely with developers and digital product owners to implement the event architecture and conduct necessary quality assurance checks - Responsible for maintaining documentation from the Tracking Architecture team via Confluence - Work on ad-hoc basis to implement additional tracking to support advertising and marketing journey tags - Provide general troubleshooting assistance for the analytics team as well as provide guidance for data integrity issues - Work with development teams to ensure analytics tracking QA during production cycles - Perform routine quality assurance checks to guarantee clean data for the Analytics team Must-Have Skills - Experience with industry leading analytics tools (Google Analytics or Adobe Analytics) - Experience with tag management systems, such as Google Tag Manager, Adobe - Dynamic Tag Management (DTM), etc. - Knowledge of SQL and/or other querying language frameworks - Experience with event streaming, messaging between microservices, and data streaming and messaging services like Apache Kafka, Amazon Kinesis, or Segment, - Rudderstack - Understanding of web metrics, KPIs and tracking variables - Knowledge of JavaScript, HTML, JavaScript Object Notation (JSON), and Document Object Model (DOM) manipulation - Experience with front-end web or analytics development tools - Exposure to Tag audit and session replay tools such as Tag inspector, Tealeaf, Fullstory, etc. - Experience with marketing technology (Google Marketing Platform, Facebook Business Manager, etc.) - Understanding of Data Management Platforms (DMP) such as Adobe, BlueKai, Google Ads Manager, etc. - Understanding of Mobile SDK tools for reporting (i.e. Google Firebase) - Understanding of ETL and ELT processes - Understanding of Customer Data Platforms (CDP) and their usefulness (Segment Engage, Customer.IO) Nice-to-Have Skills - AI Tooling Proficiency: Leverage one or more AI tools to optimize and augment day-to-day work, including drafting, analysis, research, or process automation. Provide recommendations on effective AI use and identify opportunities to streamline workflows. - Experience with cloud computing services (AWS, GCP) - Understanding of testing and optimization platforms (Adobe Target, Optimizely, etc.) - Experience building data models in dbt - Experience building config automation with Terraform What we offer: - A High-Impact Environment - Commitment to Professional Development - Flexible and Collaborative Culture - Global Opportunities - Vibrant Community - Total Rewards Specific benefits are determined by the employment type and location. Find out more about our culture here.