PR Associate / Account Manager (Bangkok, TH)

Account Management - Lead day-to-day management of integrated accounts, ensuring alignment with client objectives, timelines, and budgets. - Chair internal and client WIP meetings, driving progress and accountability across all deliverables. - Oversee development and submission of meeting contact reports and monthly activity reports with clear performance metrics. - Oversee and sign-off on all materials and reports for client approval. - Oversee media monitoring, compilation of media clippings and media pitching. - Lead briefing and coordination with third-party partners (designers, digital vendors, event producers). - Oversee event planning and execution, ensuring seamless coordination between internal teams and external stakeholders. - Act as the main point of contact for key clients, managing day-to-day communication and building long-term trust. - Manage and oversee client events, logistics and coordination - Manage and track client deliverables and budgets to prevent over-servicing and ensure account profitability. - Manage account budgets, forecasting, and profitability in consultation with senior leads. - Resolve complex client and operational issues proactively, bringing in senior counsel where needed. - Supervise media monitoring and ensure timely reporting of coverage and insights. Client Management and Strategy Counsel - Provide strategic counsel to clients, helping them navigate communications challenges and opportunities across PR, digital, and owned channels. - Lead research and insight development for strategy planning (e.g. competitor analysis, audience profiling, trend monitoring). - Shape client narratives and messaging frameworks in collaboration with content and creative leads. - Anticipate and address reputational or campaign risks—alerting internal stakeholders and advising clients accordingly. - Facilitate media training and prep sessions for senior client spokespeople, ensuring readiness across formats. - Represent the agency in key client meetings and presentations, confidently defending recommendations and guiding decision-making. - Support senior leadership in business development or renewal discussions with strategic insights and growth recommendations Content Development - Research and assist in development of content (e.g. press releases, FAQs, media briefing materials, client briefing books, presentation decks, social/digital content, speeches/talking points, message house, editorial calendar). - Write up all materials—press releases, content, media lists. Co-work with the Director to ensure the quality of work. - Adapt and customise content for different audiences and formats. - Create hooks and create media/audience appeal (e.g., strong pitch, headline, caption). - Use narrative and composition skills to tell a story. - Support the team with business development research. AI Fluency and Digital Agility - Ability to use AI tools selectively and thoughtfully to elevate work — without compromising originality, strategic thinking, or brand integrity. - Demonstrates sound judgment when leveraging AI platforms (e.g. ChatGPT, image/video generation, summarisation tools) to ideate, research, and enhance client deliverables. - Comfortable experimenting with emerging technologies, while ensuring ethical use and relevance of output. - Strong digital literacy and openness to AI-enhanced workflows that drive speed, scale, and innovation.