Paid Media Specialist

Job Summary KDCI Outsourcing is seeking a Paid Media Specialist to lead and optimize paid digital advertising campaigns across Google Ads and Meta Ads, with a strong focus on customer acquisition, sales, ROI, and CPA. This hands-on role requires direct campaign ownership, strong analytical skills, and the ability to translate performance data into actionable optimizations while collaborating with marketing and creative teams. Key Responsibilities - Plan, execute, and optimize Google Ads campaigns, including: - Search - Shopping - Display - Create, test, and refine Meta Ads campaigns across Facebook and Instagram. - Manage and optimize budget allocation across platforms to maximize ROI. - Continuously monitor campaign delivery and make data-driven adjustments based on performance. - Conduct A/B testing across creative, messaging, targeting, and other campaign variables. - Optimize campaigns against key metrics, particularly ROI and CPA. - Identify trends, opportunities, and areas for improvement across paid advertising channels. - Monitor, analyze, and report on campaign performance and key metrics. - Collaborate with creative and marketing teams to develop high-performing advertising creative. - Provide performance insights to help inform creative development, messaging, and campaign iterations. - Build and maintain campaign documentation and standard operating procedures (SOPs).