Paid Social Manager

Position: Manager, Paid Social Company: Mason Interactive Location: Brooklyn, NY (Hybrid, up to 3 days/week in office) Job Overview: Mason Interactive is seeking a Paid Social Manager to own day-to-day campaign management and tactical execution. Reporting to the Supervisor of Paid Social, you will drive performance through creative, data-driven strategies that deliver real results for our clients. Key Responsibilities: - Own Campaign Operations: Manage daily paid social activities, ensure strategic alignment, maintain quality standards, and monitor performance against KPIs. - Execute Strategic Plans: Translate media strategies into effective paid social campaigns. Balance performance goals with budget constraints through smart audience targeting, bidding, and optimization. - Master Platform Expertise: Maintain deep knowledge of social platforms (Meta, TikTok, LinkedIn, Snapchat, Pinterest, Reddit), stay current on features, ad formats, and policies, and drive innovation. - Manage Creative Performance: Partner with creative teams to develop, test, and iterate on ad creative. Use A/B testing and performance data to identify winning concepts and address creative fatigue. - Collaborate Across Teams: Partner with Client Services, Creative, Paid Search, and Analytics to integrate paid social into broader strategies. Communicate needs clearly and respond promptly to requests. - Analyze Performance: Review campaign data regularly, identify trends and optimization opportunities, and deliver clear, data-driven recommendations. - Adhere to Processes: Follow established workflows, maintain documentation, update Monday.com throughout the day, and report time accurately in Harvest daily. Qualifications: - Minimum 3 years of experience in a digital marketing/agency setting with paid social campaign management. - Minimum 2 years of direct client account management/ownership experience. - Proficiency in Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager, plus working knowledge of pixel and conversion tracking setup. - Strong analytical skills with the ability to evaluate marketing metrics and make data-driven decisions. - Excellent organizational skills to manage multiple projects and teams effectively. Preferred: - Certifications such as Meta Blueprint, TikTok Academy, and Google Analytics. - Experience with lead generation campaigns, ideally for education-sector clients. - Experience supporting and training marketing team members. - Proven track record of growing client accounts and achieving marketing objectives. Benefits: - Competitive salary with 401K matching. - Comprehensive health, dental, and vision insurance. - Unlimited PTO and paid holidays. - Extensive training and development opportunities during tenure.