Programmatic Campaign Manager

Job Summary: Mason Interactive is seeking a skilled Marketing Campaign Manager with specialized experience in programmatic advertising, particularly with The Trade Desk platform. This role requires a proactive individual who can analyze data trends and provide actionable insights to optimize our marketing campaigns and ensure they meet the strategic goals of our clients. Key Responsibilities: - Campaign Management: Launch, monitor, and optimize programmatic ad campaigns across various digital platforms, focusing on The Trade Desk. - Data Analysis: Analyze campaign performance data to identify trends, forecast results, and provide actionable insights. - Strategy Development: Collaborate with marketing teams to develop strategies that enhance campaign performance and drive conversions. - Client Reporting: Prepare detailed reports and presentations for clients detailing campaign results, insights, and recommendations. - Budget Management: Manage budgets and bid strategies to maximize ROI for clients. - Innovation: Stay updated with the latest trends in programmatic advertising and technology to drive innovation within the team. - Collaboration: Work closely with other departments to integrate programmatic strategies with broader marketing campaigns. Required Skills and Qualifications: - Bachelor’s degree in Marketing, Statistics, Computer Science, or a related field. - At least 2 - 3 years of experience in digital marketing with a focus on programmatic advertising. - Proficient in using The Trade Desk platform. - Strong analytical skills and experience with statistical analysis and financial modeling. - Excellent communication and presentation skills. - Ability to work in a fast-paced, dynamic environment. Preferred Qualifications: - Certification in the Trade Desk platform. - Experience in an agency setting. Benefits: - Competitive salary with 401K matching. - Comprehensive health, dental, and vision insurance. - Unlimited PTO, paid holidays, and flexibility with at least two in-office days per week. - Opportunities for training during the initial 90-day period which requires more on-site presence.