Event Marketing Manager (FinTech)

EVENT MARKETING MANAGER (FINTECH) Recruited by Switchboard Hiring on behalf of a confidential B2B SaaS client Location: Remote (US) with travel Total compensation: $100,000 – $110,000 (base salary plus bonus) + full benefits ABOUT THE COMPANY Our client is a growing B2B SaaS company that uses AI to help businesses automate everyday work. They're investing in their go-to-market team as they scale. THE ROLE Our client is looking for a B2B SaaS event marketer who sees every event as a way to build pipeline. You'll plan and run a full calendar of events, then measure what each one delivers: leads captured, pipeline generated, and return on spend. Smooth logistics matter, but results matter more. RESPONSIBILITIES - Plan and run the company's event program: trade shows, conferences, partner events, customer events, executive dinners, and webinars - Own event budgets, vendor relationships, logistics, booth strategy, and on-site execution - Set lead and pipeline targets for each event, and own hitting them - Track and report event ROI, including cost per lead, meetings booked, pipeline sourced and influenced, and closed revenue - Build pre-event and post-event campaigns with Sales and Marketing to drive attendance, book meetings, and make sure follow-up happens fast - Make sure every event lead is captured, routed, and tracked accurately in the CRM - Use performance data to decide which events to grow, change, or cut - Work with partners on co-marketing and sponsorship opportunities QUALIFICATIONS - Currently managing events at a B2B SaaS company - 4+ years of B2B SaaS event or field marketing experience - A track record of tying events to measurable results such as leads, pipeline, and revenue - Experience managing event budgets and showing ROI to leadership - Comfort with CRM and marketing automation tools (such as Salesforce, HubSpot, or Marketo) and with event lead capture - Strong project management skills and the ability to run several events at once - Willingness to travel for events - Experience marketing to finance or accounting audiences is a plus