Affiliate, Influencer & Creator Manager

JOB DESCRIPTION Affiliate, Influencer & Creator Manager LEVEL: Manager   |   REPORTS TO: Director of Marketing   |   LOCATION: Remote (U.S.)   |   TYPE: Full-Time OVERVIEW The Role Truly Free Home is looking for an Affiliate, Influencer & Creator Manager to build and run the strategy behind our creator ecosystem. This role owns the relationships with our top-tier affiliates, influencers, and creators end-to-end — from discovery and negotiation through content, whitelisting, and renewal — and turns those partnerships into a repeatable, measurable growth channel. CHARTER Own the creator growth engine: recruit and retain the right partners, get whitelisting right, and turn creator content into predictable, efficient revenue.   Creator Strategy    Whitelisting    Top-Tier Relationships    Performance  RESPONSIBILITIES What You'll Do - Own and evolve the affiliate, influencer, and creator marketing strategy in line with brand and revenue goals. - Manage the full lifecycle of top-tier affiliates, influencer, and creator partnerships — discovery, outreach, negotiation, onboarding, activation, and renewal. - Serve as the primary relationship owner for top-tier creators, ensuring clear communication, timely payment, and mutual growth. - Lead whitelisting strategy — securing and managing partnership/branded-content ad permissions (e.g., Meta Partnership Ads, TikTok Spark Ads) and creator ad-account access. - Partner with the paid social/media buying team to identify top-performing organic creator content to whitelist and scale as paid media. - Negotiate contracts, commission structures, usage rights, and exclusivity terms with affiliates, influencers, and creators. - Track and report on program performance — CAC, ROAS, EMV, conversion rate, and downstream retention impact — and use the data to steer strategy. - Manage affiliate tracking platforms and networks, keeping partner rosters, commissions, and reporting current. - Design and refine tiering and incentive structures that reward and retain top performers. - Collaborate with content, creative, and brand teams to keep creator output aligned with brand voice and compliant with guidelines. - Stay current on platform policy and disclosure requirements (FTC guidelines, platform whitelisting terms) and ensure the program stays compliant. - Continuously identify and onboard new creator partners to diversify and grow the pipeline. WHAT SUCCESS LOOKS LIKE Impact Revenue Growth Affiliate/creator-driven revenue grows quarter over quarter. Efficient Acquisition Whitelisted creator content lowers          blended CAC and lifts ROAS. Partner Retention Top-tier affiliates, influencers, and creators renew and expand. QUALIFICATIONS What You Bring REQUIRED •   3+ years in affiliate, influencer, or creator marketing, ideally within DTC or e-commerce. •   Working knowledge of whitelisting / branded-content ad strategy (Meta Partnership Ads, TikTok Spark Ads, or equivalent). •   Track record negotiating contracts and managing relationships with top-tier talent. •   Comfort with affiliate platforms, tracking tools, and performance reporting. •   Strong relationship management, negotiation, and communication skills. PREFERRED •   Experience in subscription or DTC consumer products. •   Familiarity with affiliate network platforms (e.g., Impact, Levanta, ShareASale). •   Experience working cross-functionally with paid social or media buying teams. •   An existing network of creator and talent relationships. EXTRA POINTS Top Partner Track - Marquee Partnerships or Sponsorships - CoBranded Deals - Whitelisting - Flagship Creators/Athletes/Personalities ORG CONTEXT Where This Role Sits Reports To Director of Marketing This Role Affiliate, Influencer & Creator Manager Adjacent Paid Social / Media Buying, Content & Creative, Brand Supports Growth & Revenue targets, Customer Acquisition Cost, Retention