Conversion Rate Optimization (CRO) Lead

About Homera Health Homera Health has built some of today’s largest and fastest-growing D2C telemedicine brands. As we expand existing and new market operations, we’re hiring world-class talent across product design, front-end and back-end engineering, digital marketing, and operations to join us in building the next generation of virtual healthcare experiences. About the Role We’re looking for a data-driven, creative, and technically savvy CRO Lead to own our end-to-end optimization strategy. You’ll be responsible for increasing conversion rates across our digital properties by identifying opportunities, designing experiments, and implementing winning experiences. As a generalist, you’ll balance strategic planning with hands-on execution — from research and hypothesis creation to test deployment and post-test analysis. What Success Looks Like - Significant lift in key conversion metrics through disciplined testing. - A well-maintained experimentation backlog with consistent test velocity. - Broader organizational adoption of data-driven, test-and-learn culture. Responsibilities: - Own the CRO roadmap — plan, prioritize, and execute a continuous cycle of experimentation aligned with growth goals. - Design and run A/B and multivariate tests using Optimizely (required), ensuring accurate implementation, tracking, and statistical validity. - Analyze quantitative and qualitative data (GA4, Hotjar, surveys, etc.) to identify conversion bottlenecks and new opportunities. - Develop big swing hypotheses informed by data insights, behavioral psychology, and UX best practices. - Collaborate cross-functionally with design, engineering, product, and marketing teams to implement test variations and roll out winning experiences. - Report on results — summarize test performance, learnings, and next steps for leadership and stakeholders. - Maintain tracking and experimentation infrastructure, ensuring reliable analytics and clean data. - Champion a culture of experimentation across the organization, promoting evidence-based decision-making. Qualifications - 3+ years of hands-on CRO experience, ideally in a fast-moving SaaS, e-commerce, or growth-focused organization. - Expertise with Optimizely (mandatory) — including test setup, QA, targeting, and result interpretation. - Strong understanding of A/B testing methodology, statistics, and data interpretation. - Ability to balance creative problem-solving with analytical rigor. - Familiarity with HTML, CSS, and JavaScript sufficient to collaborate with developers or implement light test changes. - Excellent written and verbal communication skills; able to present findings clearly to both technical and non-technical audiences. - Curiosity, empathy for users, and a relentless drive to improve performance. Nice to Have - Experience with CRO strategy at scale (multiple domains, international audiences). - Knowledge of personalization or segmentation frameworks. - Background in UX research or conversion copywriting. What’s in it for you? As full-time member of our team, you’ll enjoy: - Flexible working hours - Work wherever you choose. - Fun and casual work environment. - We are a diverse, global team!