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Urschel Laboratories, Inc.

Brand Marketing Manager

Chesterton, IN · On-site · Marketing & Media

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About the role

Market ResearchBrand Strategy
Urschel, a 100% employee-owned company, is seeking a Brand Marketing Manager to join our Marketing team. This role will lead the company's brand development and communication activities. This position is onsite at our corporate headquarters in Chesterton, Indiana. Primary job duties include: • Establishing and maintaining a consistent brand strategy, identity, and governance framework, including brand standards, visual identity guidelines, and design templates, across internal and external communications to strengthen recognition, credibility, and customer engagement. • Developing messaging architecture and communications frameworks, informed by target customer profiles and market research, that guide communications across channels and customer segments and support consistent positioning. • Developing positioning and messaging for new and existing products in partnership with market research and product teams, and providing launch positioning to marketing colleagues for execution. • Establishing methods to track lead sources, messaging, and campaign effectiveness; developing baseline performance metrics; and reporting results to inform strategy and improve the quality of leads delivered to Sales. Urschel employee-owners design and build industrial cutting equipment for companies worldwide from our corporate headquarters in Chesterton, Indiana, U.S.A. We are committed to exceptional quality, service, and innovation. Company Benefits, Rewards and Perks: • Quarterly performance award bonus based on overall company performance • Employee Stock Ownership Plan (ESOP), Stock Issued Annually • Two Weeks Vacation Available Upon Hire • Medical, Dental, Vision Insurance Available on 1st Day of Employment • Low Health, Dental, Vision Insurance Premiums and Deductibles • Free Health Clinic (Available to Employees and Their Dependents) • 401(k) with Employer Matching • Free Life Insurance • Free 24/7 Access to An Onsite Workout Center with Personal Trainers • Education Reimbursement Program • Support for Community Involvement/Philanthropy The ideal candidate will have: • Bachelor's degree in Marketing, Business Administration, Communications, Advertising, or a related field • 5+ years of relevant marketing experience • Demonstrated experience developing and executing brand strategies • Experience managing marketing campaigns, budgets, and external agencies • Brand positioning and development • Integrated marketing campaign management • Digital marketing and social media strategy • Market research and competitive analysis • Marketing analytics and performance measurement • Proficiency in Microsoft Office and marketing technology platforms • Strategic planning and creative problem-solving • Strong communication and presentation skills • Cross-functional team collaboration • Ability to influence brand direction and business growth If you are seeking an outstanding career opportunity, visit the Urschel careers link directly at http://www.urschel.com/careers or find us on Facebook or LinkedIn. Applications will be accepted through Friday, December 4, 2026. EEO/Veteran/Disability Date Posted: 11/13/2026