Performance & Growth Marketing Manager

Performance & Growth Marketing Manager Paid Media | SEO | AI Search (AEO/GEO) | Conversion Optimization Marketing |  Help Canadians Access the Financing They Need At ifinance, together with Iceberg Finance, we help Canadians pay for the services they need through simple financing solutions offered by a growing network of service providers across Canada. When people need financing for an important purchase or unexpected expense, we want to be the first company they find and the company they trust. We're growing quickly, and we're looking for a Performance & Growth Marketing Manager who can turn search demand into funded loans and help scale our customer acquisition engine. About the Team Growth Marketing at ifinance has one clear goal: Generate more funded loans at a lower cost. Every day, Canadians search online for financing options. Our job is to ensure ifinance and our provider network are visible wherever those searches happen, whether on Google, AI-powered search experiences, or our own website. You'll work closely with Sales, Development, and Client Relations in a highly collaborative environment where decisions are made quickly and results are visible. About the Role This is a hands-on, individual contributor role. You will own and optimize our key customer acquisition channels, including: - Google Ads - SEO - AI Search (AEO/GEO) - Website conversion optimization You'll develop strategies, execute them yourself, analyze results, and continuously improve performance. Success in this role is measured by one thing: More funded loans for every marketing dollar spent. What You'll Do - Manage and optimize Google Ads campaigns across Search, Performance Max, and remarketing channels. - Identify underperforming spend, improve efficiency, and scale campaigns that drive funded loans. - Own SEO strategy including keyword research, content opportunities, technical audits, and on-page optimization. - Partner with Development to prioritize and implement technical SEO improvements. - Improve visibility in AI-powered search experiences including Google AI Overviews, ChatGPT, Perplexity, and other emerging platforms. - Establish AI search benchmarks and develop strategies to increase visibility and referral traffic. - Conduct landing-page and funnel optimization through continuous A/B testing. - Maintain a testing roadmap and turn insights into measurable conversion gains. - Build and maintain reporting focused on business outcomes, including: - Cost per funded loan - Cost to origination - Customer acquisition cost (CAC) - Qualified application rate - Return on ad spend (ROAS) - Use AI tools to accelerate research, campaign creation, analysis, and reporting. - Collaborate with internal stakeholders and external agencies to launch initiatives quickly and effectively. What You Bring - 3+ years of experience in Performance Marketing, Growth Marketing, Paid Search, or Digital Acquisition. - Hands-on experience managing Google Ads campaigns with measurable business outcomes. - Proven SEO experience including technical SEO, on-page optimization, and performance analysis. - Strong proficiency with: - Google Analytics 4 (GA4) - Google Search Console - Looker Studio - Excel and Google Sheets - Strong understanding of CAC, CPL, conversion rates, attribution, and revenue-based performance measurement. - Experience designing and analyzing A/B tests with statistically sound decision-making. - Experience leveraging AI tools to improve marketing execution and productivity. - Excellent written communication skills with the ability to translate data into actionable recommendations. Nice to Have - Experience within fintech, lending, financial services, or another regulated industry. - Experience marketing consumer services or high-intent local services. - Working proficiency in French. - Familiarity with CRM or marketing automation platforms. Who You Are - You prefer execution over endless planning. - You focus on revenue and funded loans, not vanity metrics. - You're naturally curious about why performance changes. - You identify opportunities and move quickly to act on them. - You thrive in fast-moving environments where priorities evolve. What We Offer - $60,000 - $80,000 base salary - Health and dental benefits - Hybrid work environment - Professional growth opportunities - Direct ownership of key growth channels - A visible role where your work has a measurable business impact Why Join ifinance? This is an opportunity to own the search and acquisition engine for a growing Canadian fintech. You'll have the autonomy to test ideas, influence growth strategy, and directly impact how many Canadians gain access to financing solutions every month. If you're excited about paid media, SEO, AI search, conversion optimization, and performance-driven growth, we'd love to hear from you.