Product marketing manager

Kanz is partnering with Kanz 30 to build an inclusive and just employment ecosystem. Therefore, we prioritize individuals coming from all walks of life. Company Name: Kanz 30 Drive product go-to-market strategy, messaging, and launch execution to grow adoption, revenue, and customer value for a product portfolio. Key Performance Indicators: • Ship launch plans with measurable adoption lift • Own positioning and messaging across channels • Increase qualified leads from product campaigns • Improve product adoption through lifecycle programs • Track KPIs and report campaign performance insights Qualifications: • 3+ years product marketing or related GTM experience • Experience launching software or technology products • Strong understanding of target customers and market research • Bachelor’s degree in marketing, business, or related field • Proven ability to collaborate with product and sales Required Skills: Market research and competitive analysis, Go-to-market planning and campaign management, Product messaging and enablement content, Analytics (KPIs, funnel metrics, A/B testing), CRM tools (e.g., Salesforce), Strategic thinking and prioritization, Clear communication and storytelling, Cross-functional leadership, Customer empathy and insight generation, Data-driven decision making Required Qualifications - Bachelor’s degree in marketing, business, or related field - 3+ years product marketing or related GTM experience - Experience launching software or technology products - Proven ability to collaborate with product and sales - Strong understanding of target customers and market research - Market research and competitive analysis - Go-to-market planning and campaign management - Product messaging and enablement content - Analytics (KPIs, funnel metrics, A/B testing) - CRM tools (e.g., Salesforce) - Clear communication and storytelling - Data-driven decision making