Brand Manager (crafts)| DTC E-commerce | 100% Remote EU

[https://app.ashbyhq.com/api/images/user-content/b540b9e2-0673-4d2d-91fd-e293658f4f6a/d5db35d1-81f0-4140-b61c-f3fb1004c7d1/job%20ad%20visual.png] At Foxelli, we’re building more than e-commerce brands - we’re building a tribe of thoughtful humans: AI enthusiasts, curious builders, and ambitious minds who care about doing meaningful work together. Ten years in, our D2C brands reach millions and generate over $20M annually. Our focus stays simple: create products customers love and a team that actually enjoys building them. If you love to learn, experiment, think boldly, make decisions, and build things that matter -you’ll feel at home with us.. The role We're hiring a Brand Manager to own This Month's Craft end to end, with churn as your main KPI. This Month's Craft is a monthly craft subscription box with two tracks: Creative (relaxing, artistic crafts) and DIY (practical, skill-building crafts). Your biggest lever on churn is the box: finding, testing, and approving crafts that subscribers love and actually finish. You'll also analyse who we acquire, how the cancellation flow and failed-payment recovery perform, and work closely with customer service and analyze customer feedback. Just as important: you dig into why things happen and check whether each change actually worked. We need your product judgement and your ownership. KEY RESPONSIBILITIES - Find, test and approve the crafts. Own the box pipeline for both tracks. Scout craft ideas, order samples, make every kit yourself, and approve or reject it. - Own kit quality. Every kit must be finishable at its stated level: clear instructions, the right tools and materials, nothing missing, packaging that survives shipping. Catch problems before a box ships, not in the reviews. - Plan the box calendar. Balance variety, seasonality and difficulty across Creative and DIY, within the cost-per-box target. - Learn from subscribers. Read and summarize reviews, CS tickets, community posts and cancellation reasons every month, and use them to shape the boxes. - Own churn. It's your main KPI. Understand what drives it by box, channel and track, and act on it. - Protect acquisition quality. Work with performance marketing on channels and first-box offers, and avoid offers that attract one-box buyers. - Keep the subscription running smoothly. Own the cancellation flow (reasons, offers, copy) and failed-payment recovery, with saves that still hold a month later. - Stay aligned with Customer Service. Turn recurring ticket themes into fixes, and close the loop with CS when they ship. SKILLS & EXPERIENCE Must have - 1+ years in consumer product development, merchandising or brand management, ideally with craft kits, hobby products or subscription boxes. - A track record of products you chose or developed, and how customers responded: ratings, sell-through, repeat purchases, returns. - A hands-on maker. You craft yourself, and you can make a kit and judge its difficulty, instructions and quality. - Supplier experience: sourcing samples, negotiating, and working to cost targets and lead times. - Taste grounded in customers. You use reviews and feedback to decide, not only your own preferences. - Ownership across teams. You push work through with marketing, CS, design, inventory and operations without being chased. - Comfort with numbers. You can read a retention table and question a figure that looks too good, connect reason with outcome based on numbers - Clear written and spoken English. Nice to have - Experience running a subscription box. - Experience writing craft instructions. - An active presence in craft communities or social media. - Experience with Shopify. - Spreadsheet analysis skills. THE RECRUITMENT PROCESS 1. Apply - A simple form that helps us know who’s stepping into our world. 2. Ribbon AI Interview - Ribbon is a short, guided video step that helps us understand your thinking style in a calm, private space. 3. Test Task 4. Interview -A conversation with your manager to feel the work chemistry, get to know each other, and explore what we could build together. FIXED SERVICE FEE Up to € 2300 euros after taxes, depending on your skills, competencies, and experience. ❕Please note that this role is based on a contract/freelance agreement. ELIGIBILITY & LOCATION REQUIREMENTS ❕This role is 100% remote. At Foxelli Group, our team operates primarily in the Eastern European Time Zone (EET), which is UTC+2 and UTC+3. We also use Revolut for payments, so we are open to hiring candidates in countries where Revolut payments are supported. - For full-time roles, we expect hires to be available during at least 5 hours of typical working hours in the EET time zone to ensure effective collaboration and communication. This requirement does not apply to part-time roles.