Performance Marketing Manager

Join the best bank to work for in Bulgaria* Do you want to play a key role in our unique success story? If so, we're looking for a Performance Marketing Manager to join our team on the journey to success! We are looking for a hands-on Performance Marketing Manager to take ownership of our paid digital media across Bulgaria, Romania and Greece. This is an individual-contributor role without people-management responsibilities. You will personally plan, launch, optimise and analyse campaigns across our web and mobile app products, covering both performance and brand objectives. The role reports to the Head of Digital and Demand Generation and works closely with Marketing, Product, Web, MarTech, Data and the local market teams. What You’ll do: - Own paid media planning and execution across Bulgaria, Romania and Greece. - Work directly in Google Ads, Meta, TikTok, DV360, CM360, Apple Search Ads and other relevant platforms. - Launch, monitor and optimise campaigns across Search, Display, Video, Social and Programmatic channels. - Develop media plans, budget forecasts and campaign strategies based on business priorities. - Track campaign and budget performance, identify opportunities and propose concrete improvements. - Prepare regular reports, explain performance clearly and turn data into actionable recommendations. - Develop testing plans for audiences, bidding, formats, placements, messaging and creative concepts. - Work with creative and brand teams on briefs and use campaign results to guide future creative development. - Partner with the MarTech specialist to define measurement needs, validate conversion signals and identify tracking or attribution issues. - Contribute performance insights to landing-page and customer-journey discussions led by the Web and Product teams. - Evaluate and help introduce new advertising platforms, formats and technologies when they can support growth. Mobile focus A significant part of the role supports mobile app acquisition and activation. You will not implement SDKs or build technical integrations, but you should understand measurement well enough to define requirements, validate results and recognise tracking problems. What You Will Need to Succeed: - At least 3 years of hands-on experience in performance marketing, paid media or a similar role. - Strong practical experience with Google Ads and Meta Ads, including campaign creation, optimisation and reporting. - A solid understanding of paid media strategy, budgeting, bidding, audiences and campaign structure. - Strong analytical skills and the ability to turn campaign data into clear conclusions and actions. - A good understanding of conversion tracking, attribution and digital measurement. - Experience planning and evaluating structured campaign and creative tests. - The ability to work independently across multiple products, markets and priorities. - Strong communication and collaboration skills, with fluency in English.