Sr Product Manager - Virality, Referrals & KOL

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Product Manager – Virality, Referrals & KOL based in Canada. As a Senior Product Manager specializing in virality, referrals, and Key Opinion Leader (KOL) growth, you will lead strategic initiatives designed to accelerate customer acquisition and drive sustainable business growth. You will own the development and optimization of viral product experiences, referral programs, and creator-led acquisition channels, turning engaged audiences into valuable new transacting customers. Working at the intersection of product innovation, growth strategy, data analytics, and influencer partnerships, you will build scalable solutions that encourage organic sharing and customer advocacy. You will define ambitious acquisition targets, optimize conversion funnels, and ensure that growth initiatives deliver measurable commercial returns. Collaborating with engineering, design, marketing, data, and core product teams, you will shape the entire journey from audience engagement to first transaction and long-term retention. This is an opportunity to make a significant impact within a fast-paced, global financial technology environment.