Demand Generation Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Demand Generation Manager based in the United States. As a Demand Generation Manager, you will lead strategic marketing programs designed to generate qualified pipeline and accelerate business growth within the healthcare technology sector. You will own the end-to-end demand generation strategy, with a particular focus on industry events, conferences, and executive engagement. Working closely with Sales, SDRs, Customer Success, and Product Marketing, you will develop integrated campaigns that connect with key decision-makers across senior care organizations. You will also build account-based marketing initiatives, nurture programs, and customer referral strategies to drive measurable acquisition results. Through data-driven optimization and effective budget management, you will ensure every marketing investment contributes to business opportunities. This role offers the opportunity to shape a scalable demand generation engine in a growing healthcare-focused environment.