Mr D - Customer Growth & Insights Manager

Mr D, a division of the Takealot Group, is looking for a highly talented Customer Growth and Insights Manager to join our team in Cape Town. Think you’ve been challenged before? Think again! - Scale: Show the millions of Mr D customers what you can do - Learn: We work with the best of the best, and then some. - Grow: Expand your career in the fast-growing Takealot Group: Mr D, Takealot.com, and TFS. We like to promote from within: Here’s your chance. Why Join Mr D? At Mr D, we are passionate about delivering exceptional customer experiences through innovation and data-driven strategies. As the Customer Growth and Insights Manager, you will play a critical role in shaping how we engage with our customers, driving growth, and building long-term loyalty. If you thrive in a fast-paced, collaborative environment and are excited about the opportunity to lead a high-performing team, we’d love to hear from you! About the role: The Insights Manager will play a crucial role in our organization's performance environment by analyzing data, conducting research, and providing valuable insights to enhance decision-making. This role will focus on gathering and interpreting data related to performance metrics, customer behavior, and market trends to drive business strategies. Your responsibilities will include: Data analysis and reporting - Collect and analyze customer data from various sources, including App events, transactional data, customer surveys & reviews. - Identify trends and patterns in customer behavior and preferences. - Segment the customer base to create targeted marketing campaigns and personalized experiences. - Utilize data analytics tools and software (Google Big Query, Looker, Excel, Braze, Firebase) to extract actionable insights. - Create and present regular reports (and dashboards) to senior management, highlighting key insights and recommendations. - Collaborate with cross-functional teams (BI & Analytics, Merchandising, Marketing, Product) to ensure alignment with customer insights. - Develop and maintain performance marketing benchmarks to assess the effectiveness of campaigns and strategies. Identify opportunities & strategies focused on - High-value customer growth & retention - Reactivation of dormant customers - Activation of unconverted users Market Research - Conduct market research to understand industry trends, competitor activities, and customer preferences. - Monitor market conditions and provide recommendations for adapting to changes in the competitive landscape. Customer Insights - Utilize customer feedback, surveys, and behavioral data to gain insights into customer needs and preferences. - Collaborate with customer support and marketing teams to improve the customer experience. Skills & Attributes required: - Strong analytical mindset with a passion for working with data - Ability to derive customer need and behavior from data - Ability to anticipate, identify, and define problems and seek root causes - Attention to detail and accuracy - Ability to collaborate with other members of formal and informal groups in the pursuit of common missions, vision, values, and mutual goals. - Excellent communication and presentation abilities. Familiarity with performance metrics, KPIs, and digital marketing is advantageous. Qualifications: - Bachelor's Degree or Advanced Diploma - 5+ years technical experience in a relevant field - Experience using BI reporting tools (e.g. Looker, QlikView, Tableau, Microsoft BI, etc.) - Experience with Google Cloud Platform, Braze & Firebase (or equivalent platforms) would be beneficial. - Proven experience in data analysis, preferably with a focus on customers. - SQL experience will be beneficial. - High proficiency in working with large data sets and business models Retail or e-commerce industry experience beneficial Experience with Python, R beneficial, but not required - Analytical aptitude - Reporting acumen Let’s talk about life @ Mr D - The power is in your hands: We offer a market-related, Total Remuneration Package which allows full flexibility according to your needs. Go on, be the master of your own destiny. - No doors: We aren’t fans of stuffy offices or siloed work environments. See someone you like? High five, collab and make something great. - Online Learning: Share ideas and grow with global industry leaders who are all just a Slack message away. Love to learn? Up-skill with free access to courses on Prosus Academy and more. - Good times: Get to know the other extraordinary minds in the takealot group during regular social events and out-of-office activities (think hikes, think mini golf, think good times). - Birthday leave: Cake Day all the way. Enjoy your day off - you deserve it. - Help when you need it most: Confidential counselling, legal support and financial guidance, for free, anytime, anywhere. - Free parking: No more 5km fun runs to your desk (unless you want to). Like what you see? If you meet the above you are an Extraordinary Mind. Apply today!! Mr D is an Equal Opportunity Employer. Applicants from previously disadvantaged groups and people with disabilities will be given preference