Sales Engineer

Who You Are: You are a highly motivated individual with a genuine passion for cybersecurity. You see cybersecurity not just as a profession but as a mission to safeguard organizations and individuals from cyber threats. In addition to your technical prowess, you possess excellent interpersonal and sales skills that enable you to work collaboratively and build strong relationships with both clients and internal teams. Your sales skills are equally balanced with your technical abilities. You can discover and understand the business problems that our clients need to solve, and you deliver compelling product demonstrations, manage successful proof of concepts and assist with progressing the sales opportunity to a positive closure. You will support the company’s English-speaking clients who require English for all their business communications. Additionally, you will also support the company’s Canadian French speaking clients. These individuals require Canadian French for all their business interactions. You will be deeply involved in delivering both sales and technical presentations to these clients. You will also assist your Channel Account Manager with Canadian French/English translations, quoting opportunities and other non-technical sales support activities as needed. You will also help MSPs understand the requirements and benefits of the WatchGuardONE Channel Partner Program which will help them grow a profitable business using WatchGuard solutions. Your ability to communicate complex technical information in a clear and relatable manner makes you an invaluable asset in product demonstrations and presentations. You will handle clients’ competitive objections and position how the WatchGuard platform is the best solution for MSSP security. Your passion for teamwork extends beyond merely cooperating with colleagues; you actively contribute to a positive work environment, where diverse perspectives are valued and creative problem-solving is encouraged. You thrive in a dynamic environment and are always eager to learn and adapt as the cybersecurity landscape evolves. About the Position The Sales Engineer (SE) reports to the Manager of North American Sales Engineering and is responsible for driving revenue growth in an assigned geographic area through a 100% partner-led sales model. The SE collaborates closely with MSSP partners, VARs, and distributors to enable go-to-market initiatives, support complex partner-driven opportunities, and provide product leadership throughout the sales cycle, serving as a key technical liaison between the company and its channel ecosystem. A Day In the Life The main responsibilities of the role include forging strategic relationships with channel partners to help them develop, support, and sell our solutions. Additionally, they are the primary technical contact for end users interested in purchasing WatchGuard’s product lines. Sales Engineers (SEs) train and support partners, provide demos to both partners and customers, assist in customer evaluations & Proof of Concepts (POCs), as well as deliver technical and sales enablement and help answer questions from their customers relating to our solutions. SEs help answer RFPs and provide client feedback to our Product Management team helping represent the needs of our clients and field teams. In addition to these responsibilities, they are a trusted security advisor and work closely with the sales teams during sales calls, meetings and help evangelize WatchGuard solutions. Position Responsibilities Identify, develop, and expand sales and technical relationships with key “indirect” reseller partners in territory Demonstrate how partners can use the WatchGuard Unified Security Platform to keep their customers secure and compliant with industry regulations Drive revenue growth through reseller partners to end customers by providing pre-sales technical support and technical trainings Identify, develop, and expand technical relationships with key partners Assist field sales with pre-sales and post-sales support Assist in increasing reseller, partner, and end user adoption of WatchGuard’s products through tradeshows and training (seminars, webinars, technical trainings, etc.) Drive coordination of inter-departmental technical resources as needed to close prospective opportunities Escalate and resolve partner and customer issues when appropriate Assist evaluation customers with the setup and configuration of all WatchGuard products Identify and report on competitive trends (products, promotions, etc.) Create sales and technical content to present to various audiences including end users and partners. Skills and Qualifications Must be based in Canada with a preference for being centrally located within Canada Must be bilingual in Canadian French & English WatchGuard product knowledge or other key competitor product knowledge Must have experience with network security technologies, particularly UTM solutions. Experience with SASE is a plus. Strong networking background including TCP/IP, VLAN, Routing, SD-WAN Endpoint security experience Effective written and verbal communication, listening, negotiation, and presentation skills Ability to balance competing priorities Ability to self-manage and work remotely Experience: Required: Speak & write fluently in Canadian French & English Must have Five (5)+ years pre-sales technical experience working for a reseller or manufacturer WatchGuard or competitor technical & sales certifications is a plus BS/BA or equivalent work experience This role can be located in Toronto, Ottowa, Montreal, or Quebec City. The role compensation is salary plus commission (70/30) split