Senior Vice President – International Marketing

JOB PURPOSE - Develop and lead Aldar's international development marketing strategy across China, Hong Kong, Russia and emerging markets. - Lead the full international marketing mix and broker marketing and enablement, ensuring every touchpoint is commercially effective and brand-aligned. - Build Aldar's international brand and drive qualified demand and sales across International Sales, Development Marketing, London Square and SODIC. JOB RESPONSIBILITIES International Brand Building & Marketing Strategy - Build Aldar's awareness, reputation and consideration in priority international markets. - Establish market-specific strategies and annual plans for China, Hong Kong, Russia and emerging markets, reflecting local customer behaviour, media and cultural requirements. - Lead the full international marketing mix, from ATL, digital and performance through to collateral, events, roadshows, activations, partnerships and launches. Market Intelligence & Customer Insights - Lead competitor analysis and benchmarking across priority international markets. - Develop HNW/UHNW buyer segmentation and investor behaviour insights to guide targeting, positioning and marketing investment. - Identify emerging market opportunities, channels and customer segments, sharing insights and best practice with London Square (UK) and SODIC (Egypt). Strategic Partnerships - Collaborate with Sales, including Wealth BD, to develop relationships with private banks, family offices, luxury brands and influential networks to reach high-value buyers. - Develop co-branded campaigns and partner activation programmes with strategic partners. - Evaluate partnership performance by qualified leads and sales contribution, working with Sales to prioritise the highest-value partners. Customer Journey & Conversion - Identify ways to strengthen CRM, lead nurturing, attribution and the international buyer experience to improve sales conversion. - Collaborate with International Sales to align marketing with sales priorities and targets. - Establish KPIs and regular performance reporting, using data and customer insight to optimise investment, in line with data protection requirements. Broker Marketing & Enablement - Develop the broker marketing strategy and establish standards for creating, approving and distributing fact sheets, presentations and toolkits. - Ensure brokers receive accurate, approved information on time, especially ahead of launches. - Develop broker engagement campaigns, events and communications; collaborate with Broker Management and Sales to close gaps in support, content and training. Delivery, Budget & Capability Development - Collaborate with Development and Destination Marketing to embed international markets in launch plans, through to broker readiness and post-launch optimisation. - Manage the international marketing budget, prioritising the strongest commercial opportunities, and lead agencies and local market partners across multi-market launches. - Coach and develop team members, building international and broker marketing capabilities. KEY MEASURES OF SUCCESS - Marketing spend vs. budget and return on investment by market - Brand awareness and consideration in priority international markets - Qualified leads and cost per lead by priority market and partner channel - Lead-to-sale conversion rate by market - On-time delivery of broker toolkits for major launches; broker satisfaction - Leadership (360 evaluation) YEARS OF EXPERIENCE, SKILLS & QUALIFICATIONS Years of Experience - Min 12+ years of relevant experience in real estate development, destination or international marketing, with at least 5 years in a mid-level position. - Min 4+ years of managerial experience in a related field. - Field of experience: Real estate, destination or premium/luxury marketing; China/Asia, Russia/CIS and broker-led sales models advantageous. Technical and Interpersonal Skills - Integrated marketing expertise across ATL, BTL, digital, content, events and activations, with international and cultural awareness. - Strong commercial judgement and data-led decision making, with customer insight and CRM expertise. - Proven strategy-to-execution track record, managing agencies and budgets. - Strong stakeholder management and influencing skills at senior level. - Chinese and Russian language skills preferred. Qualifications - Bachelor's degree in Marketing, Business, Communications or a related field. Master's degree / MBA preferred.