Marketing and Communications Specialist (Campus Hiring, Batch of 2027)

About Us: Loyalty Juggernaut (LJI) is a leading B2B SaaS company redefining how enterprises drive customer engagement and loyalty. Our flagship platform, GRAVTY®, enables global brands to transform loyalty programs into measurable, revenue-generating growth engines. Built as an AI-first, next-generation solution, GRAVTY® empowers organizations to deliver highly personalized, real-time experiences at scale—helping them increase customer lifetime value and deepen brand relationships. Headquartered in Palo Alto, California, LJI partners with leading enterprises across 16 major industries including airlines, retail, hospitality, financial services and telecommunications powering some of the most innovative loyalty ecosystems worldwide. Our Global Impact: - 400+ Million members connected through our platform. - 100+ Global Brands trust us to drive loyalty and brand devotion. - 3-Time Winner of “Best Technology Innovation in Loyalty”. - Global recognitions for Excellence in Loyalty Management under numerous categories. - Recognised as a ‘Strong performer’ in The Forrester Wave™ Loyalty Platforms, Q4 2025. Explore more about us at www.lji.io About the Role: At LJI, our Marketing and Communications leaders shape how our brand is experienced across geographies. The team drives strategy, storytelling, and engagement to ensure LJI is recognized as the pioneer in loyalty technology innovation, delivering exceptional customer experiences through GRAVTY®. As a Marketing and Communications Specialist you will own the full cycle of product marketing activities from strategic positioning and go-to-market strategy to enablement, adoption, and ongoing growth. You will be the chief evangelist for GRAVTY®’s value proposition, driving business impact across prospects and existing customers worldwide. If you’re a hands-on marketer who can balance strategy with execution and are excited by the challenge of building impactful programs, we’d love to hear from you. Key Responsibilities: - Lead LJI’s marketing and communications programs, ensuring alignment with business priorities. - Create, refine, and communicate product value proposition, messaging, and positioning for GRAVTY® in target industries and segments. - Develop and execute effective go-to-market strategies for new features and market launches. - Collaborate closely with Product, Sales, and Customer Success teams to drive product adoption, retention, and expansion. - Conduct market research, customer discovery, and competitive analysis to inform positioning, pricing, and sales enablement. - Develop high-impact marketing collateral white papers, presentations, case studies, customer stories, and sales tools to support pipeline growth. - Design and deliver compelling sales pitches and demo scripts for field teams. - Support RFP responses and proposal development with product marketing insights. - Champion GRAVTY®’s thought leadership through webinars, events, and digital marketing initiatives. - Champion employer branding programs that showcase LJI’s technical and Loyalty excellence, and work culture to attract and retain top talent. An Ideal Candidate: We are seeking a proactive, dynamic and results-driven individual who comes with - An MBA/PGDM degree in Marketing/Communication; complemented by a bachelor’s degree in Engineering from CS/IT stream OR Mass Communication. - Exceptional storytelling, presentation, and communications skills-both written and verbal. - Hands-on experience in digital marketing, content development, and campaign execution will be a PLUS. - Excellent written and verbal communication, storytelling, and presentation skills, with the ability to convey ideas clearly, persuasively, and confidently. - Strong interpersonal and relationship-building skills, with a customer-centric mindset. Exposure to customer success or account management, preferably in B2B SaaS, will be an added advantage.  - Strong analytical thinking, research abilities, and a solution-oriented mindset to understand business challenges and develop practical, customer-centric solutions. - Strong interpersonal, organizational, and relationship building skills, with a focus on teamwork, stakeholder engagement, and customer satisfaction. - Ability to manage multiple priorities, take ownership of responsibilities, and thrive in a fast-paced, cross-functional, and dynamic environment. - Good business acumen, attention to detail, and proficiency in Microsoft PowerPoint, Excel, and other business tools, with a passion for technology, innovation, and delivering business value. Why Join us? - Gain hands-on experience in product marketing, brand positioning, marketing campaigns, and go-to-market strategies. - Work closely with Marketing, Product, Sales, and Leadership teams, gaining exposure to AI, customer engagement, and B2B SaaS. - Learn how marketing strategies support product launches, customer acquisition, and business growth. - Work on real business projects and develop practical skills in market research, marketing strategy, and campaign execution.