Senior Paid Social Specialist

About the Role P1 Commerce is looking for a Senior Paid Social Specialist to manage and optimize paid social campaigns for a portfolio of eCommerce clients. This is a hands-on execution role for an experienced paid social specialist who knows how to build, manage, analyze, and scale campaigns across multiple paid social platforms. Approximately 85% of your time will be dedicated to Meta Ads, with additional responsibility for TikTok and Pinterest advertising. You’ll work closely with P1 Commerce’s Growth Strategists, who lead client relationships and own the broader growth strategy. Your focus will be translating that strategy into effective campaigns, making data-driven optimization decisions, and improving advertising performance. The ideal candidate combines strong platform expertise with commercial thinking and understands how paid social contributes to profitable eCommerce growth. Key Responsibilities - Build, launch, manage, and optimize paid social campaigns, primarily across Meta Ads, with additional execution across TikTok and Pinterest. - Manage campaign structures, audiences, budgets, bidding strategies, placements, and conversion objectives. - Monitor campaign performance and identify opportunities to improve efficiency, scale spend, and drive profitable growth. - Analyze key performance metrics, including ROAS, CPA, CAC, CTR, CPM, conversion rates, and revenue. - Conduct ongoing campaign testing across audiences, creative formats, messaging, placements, and campaign structures. - Identify underperforming campaigns and implement optimization strategies based on performance data. - Collaborate with Growth Strategists to translate client growth objectives into effective paid social execution. - Monitor budget pacing and ensure advertising spend is allocated effectively. - Evaluate creative performance and communicate insights and recommendations to the relevant internal teams. - Maintain accurate campaign documentation, performance tracking, and reporting. - Stay current with platform updates, advertising policies, and paid social best practices. Requirements - 5+ years of hands-on paid social advertising experience, preferably managing campaigns for eCommerce or DTC brands. - Advanced, hands-on experience with Meta Ads Manager. This is the primary platform for the role. - Experience managing six-figure monthly advertising budgets. - Strong understanding of campaign architecture, audience segmentation, retargeting, prospecting, bidding strategies, and budget allocation. - Proven ability to analyze campaign performance and make optimization decisions based on data. - Strong understanding of eCommerce performance metrics, including ROAS, CPA, CAC, and revenue attribution. - Experience managing multiple campaigns or client accounts simultaneously. - Ability to work independently, prioritize effectively, and take ownership of campaign execution. - Strong communication skills and the ability to collaborate with Growth Strategists. - Advanced English proficiency (C1 or C2), written and spoken. - Availability to work with meaningful overlap with U.S. business hours. Preferred Qualifications - Working experience managing campaigns on TikTok Ads and Pinterest Ads. - Experience working with established or high-growth eCommerce brands. - Familiarity with Shopify and eCommerce analytics environments. - Understanding of full-funnel marketing strategies and the relationship between paid media, customer acquisition, and profitability. - Experience with attribution, conversion tracking, and performance measurement tools. - Experience working in a performance marketing agency environment. About the Company P1 Commerce is a boutique, remote-first performance marketing agency focused exclusively on eCommerce. The team combines paid media execution with growth strategy and an in-house measurement practice, including media mix modeling, customer value modeling, and proprietary reporting software. P1 Commerce partners with established and high-growth eCommerce brands to drive incremental, profitable growth.