Senior Product Marketer – Music

About Alpine At Alpine we believe nobody should have to choose between doing what they love and looking after their ears. We make earplugs and earmuffs that protect your hearing without spoiling the experience. Whether you’re partying all night, trying to get some sleep, concentrating in a busy environment, taking your kid to a loud event or heading out for a long ride on your motorbike: we’ve got you covered. You might know us from festivals and races, or from the shelf at your local drugstore. We sell in more than 65 countries, mainly across Europe and North America. We’re active in more than 65 countries, mainly in Europe and North America, we’re growing fast and we’re a certified B Corp. Doing good for people and planet is part of everything we do. Alpine is a young, fast-growing and highly dynamic company. We’d rather build than play it safe. About the Role As Senior Product Marketer for Music, you own the strategy and commercial result of one of Alpine’s largest and most complex segments, spanning product lines such as MusicSafe, PartyPlug and Tune. You propose the targets and the multi-year roadmap, and bring complex innovations and new categories to market. Along the way, you make sure consumers meet one consistent product story on Amazon, on our webshop and on the shelf. Your base is our office in Utrecht, with the option to work hybrid. You report to the Head of Product Marketing and, thanks to our flat structure, work directly with the executive team. What will you be doing? - Segment strategy and multi-year roadmap. You propose where to play: which target groups, needs, channels and new categories offer the strongest basis for profitable growth. You build the roadmap of innovations, relaunches and range changes, and align it with the brand strategy set by the CMO. - Segment P&L. You provide input on the segment targets, make the trade-offs between growth and profitability, and secure the budget for research, product and packaging. When results deviate from plan, you find the root cause and act across channels and markets. - Pricing and pack architecture. You propose pricing, pack architecture and COGS ranges for your roadmap. These form the frame within which Operations negotiates with suppliers. - Complex innovations and new categories. You build the business cases for complex innovations and new category entries, choose which markets and channels to enter first, and set clear go/no-go gates with R&D and the executive team. - Positioning and claims. You develop the positioning, value propositions and claims hierarchy for your segment, and make sure each product has a clear role in the portfolio. You also safeguard claims compliance and Alpine’s intellectual property. - One product story across channels. You set the e-commerce content strategy and standards for Amazon and our webshop, agree with the Marketplace Manager which changes go live to improve conversion, and build the retail sell-in story with B2B. - Insight agenda. You decide which consumer, shopper, market and competitor questions matter most. Looking ahead, you anticipate changing needs and trends, and constructively challenge others’ analyses where needed. - Executive decisions and stakeholders. You prepare clear recommendations for the executive team on business cases and investments. You’re the sparring partner for the Growth team on which campaigns, sponsorships, PR and influencer programmes fit your segment.