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Strategist, Media Strategy
El Segundo, CA · Hybrid · Full-time · Brand Strategy
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About the role
Brand StrategyCommunication
Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.
Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).
Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.
The Role
Reporting to the Supervisor, Brand Strategy, the Strategist will assist and support the development of strategic multimedia plans. Be a steward of information and a resource for research that helps identify insights that inform strategic direction. The Strategist (sometimes referred as Media Planner), will often take the lead on individual projects but always collaborate on daily business needs.
Responsibilities
Collaborate on media and marketing recommendations using a holistic media approach
Support the creation and maintenance of strategic and integrated client media plans and marketing recommendations
Utilize research and planning tools to help generate and support insights
Focus on details, including having strong data/rationale support recommendations
Have an intimate knowledge of the client’s brand and product details
Be proactive: Show interest in constantly learning and growing
Work collaboratively with multiple groups both internally and externally (client and partner agencies)
Manage workflow and confirm process procedures are followed and manage expectations accordingly
Represent Canvas Worldwide professionally with clients and industry
Ensure that deadlines are met, including managing expectations internally
Manage accurate monthly budgets in conjunction with the Budget Manager
Maintain proper documentation so information can be easily retrieved
Qualifications
1-3 years of experience in Media Strategy or Planning
1 year of CPG strategy or planning experience preferred
High level proficiency and knowledge of Microsoft Office products as well as planning tools
Positive attitude and energy – good vibes only!
Passionate about generating groundbreaking ideas and infusing our team with a fresh perspective to drive creativity
Excellent written and verbal communication skills
Proven ability to communicate well to internal managers and clients
Strong organizational and analytical skills
Proven ability to drive projects from start-to-finish
Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to direct reports
Excellent time management skills and ability to follow-through
Extremely detail-oriented and precise
Proven ability to maintain strong internal, external, and client relationships
Bachelor’s degree required