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Clera

Sales Development Representative (SDR), SEO Tools

Munich · On-site · FullTime · Engineering

€55K – €80K

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About the role

SEOLead GenerationCRMB2B SalesBusiness DevelopmentCold CallingCustomer SuccessGerman
ABOUT THE ROLE Join the sales development team at an early-stage B2B content technology company, engaging marketing, SEO, and content leaders at mid-market and enterprise businesses. You will build qualified pipeline for the DACH region through thoughtful outbound prospecting and event engagement. WHAT YOU'LL DO - Make daily cold calls to marketing, SEO, and content decision-makers to start conversations and qualify interest. - Build and maintain lead lists using AI-assisted research, enrichment, and personalization tools. - Run outbound campaigns across phone, LinkedIn, and email, testing messages and improving performance. - Attend industry events and trade shows in the DACH region, engage prospects, and book meetings. - Qualify inbound and outbound leads, schedule demos with the sales team, and keep CRM records up to date. - Share structured feedback on objections, competitor activity, and customer pain points with the team. WHAT WE'RE LOOKING FOR - 1 to 2 years of experience in sales development, business development, or a similar prospecting or customer success role. - Fluency in German and English, with a record of setting appointments through cold calling. - Experience with multichannel outreach across calls, LinkedIn, and email. - Proficiency with AI-assisted prospecting tools such as Clay, Apollo, and ChatGPT. - Experience selling SEO tools or working with SEO teams, and familiarity with buyer personas and current SEO topics such as AI Overviews and traffic loss. - Experience participating in trade shows or industry events, and willingness to travel within the DACH region. COMPENSATION & BENEFITS Base salary: €55,000 to €80,000 annually. Visa sponsorship is not available. LOCATION On-site in Munich, Bavaria, Germany.